Why was the Ford Lightning discontinued?

Why was the Ford Lightning discontinued?
The Ford Lightning electric pickup truck was temporarily discontinued due to a potential battery problem that was discovered during pre-delivery vehicle inspections. Ford halted production and shipping of the Lightning to investigate the issue and ensure the quality of the vehicles. The production halt is expected to last a few weeks while Ford works on resolving the battery issue. It is worth noting that Ford has sold 18,000 Lightning pickups since production began in the spring of 2022.
The decision to temporarily discontinue the Lightning was not related to the UAW strike or lack of demand. Ford canceled dealer orders for the 2023 F-150 Lightning in the US and Canada due to the model year switchover, not because of the strike or demand issues. The Rouge EV Center, where the Lightning is produced, was not affected by the strike.
The Lightning faces intense competition in the electric pickup truck market, with upcoming releases from GM, Tesla, and Stellantis. Despite the temporary production halt, Ford remains well-positioned in the EV market and the Lightning has been one of the best-selling electric pickups in the US.
In summary, the temporary discontinuation of the Ford Lightning was due to a potential battery problem that was discovered during pre-delivery inspections. Ford is working to resolve the issue and ensure the quality of the vehicles before resuming production.

Is Ford losing money on F-150 Lightning?

Ford lost an estimated $36,000 on each of the 36,000 EVs it delivered to dealers in the third quarter, the company said in October, after announcing earlier it would slow the ramp-up of money-losing EVs, shifting investment to Ford’s commercial vehicle unit and citing plans to quadruple sales of gas-electric hybrids …

Why is Ford discontinuing the F-150?

Jan 19 (Reuters) – Ford Motor (F.N) , opens new tab said on Friday it would reduce production of its F-150 Lightning pickup truck, as demand for electric vehicles (EVs) has been lower than expected.

Are Ford Lightning’s being discontinued?

DETROIT — Ford Motor will cut planned production of its all-electric F-150 Lightning pickup roughly in half next year, marking a major reversal after the automaker significantly increased plant capacity for the electric vehicle in 2023.

What is the life expectancy of the F-150 Lightning?

However, with proper care and maintenance, an F-150 Lightning can last for many years and hundreds of thousands of miles. Ford trucks in general have a reputation for being durable and long-lasting, and the F-150 Lightning is no exception.

Why is no one buying Ford Lightning?

“The issue is the price they’re willing to pay has come down.” The Lightning still sells well, relative to last year. The company moved almost 4,400 units last month—that’s less than 10 percent of the total sales of F-150s in a given month, but 113 percent greater than last November’s sales.

Why is the F-150 Lightning so expensive?

A Ford representative told us the company “will continue to match Lightning production to customer demand,” but reducing supply seems more likely to keep MSRPs higher, and the Lightning out of the hands of otherwise interested buyers, when a price cut might spur more demand.

Why Ford is done selling Lightning?

Some buyers said the electric Lightning did not meet expectations, and Ford has slashed its production plans for the pickup because sales are lagging.

Why is Ford losing so much money on electric vehicles?

The reasons given were an unwillingness by customers to pay extra for its electric vehicles. You see, they’re too expensive, and now Ford’s massive transformation into an EV company is now going to take a lot longer than before.

Did Ford lose $36,000 on every electric F-150 Lightning sold?

The F-150 Lightning drew oohs and aahs from the press when it was unveiled in May 2021. Yet the electric pickup has been plagued with defects that have required recalls. It sold a mere 24,165 Lightnings last year and lost roughly $36,000 on each EV in the third quarter.

Why did Ford halt production of the Lightning?

Ford Motor Co. has halted shipments of its F-150 Lightning plug-in pickup for an undisclosed quality issue just weeks after cutting production of the battery-powered model due to slowing sales.