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Why is Toyota discontinuing the Supra?

Why Toyota is Discontinuing the Supra
The discontinuation of the Toyota Supra is attributed to several factors. One significant reason is the impact of regulatory requirements, particularly the OBD-II (Onboard Diagnostic System) integration. This led to an increase in driving costs and a decline in sales, ultimately contributing to the decision to discontinue the model .
Additionally, the disappearance of key competitors of the Supra in 2002, due to Japan’s OBD-II requirements aligning with those of the US, also played a role in the discontinuation. Furthermore, the model’s production was stopped in 2002 in Japan due to updated fuel-efficiency guidelines, further influencing the decision to discontinue the Supra.
It’s also worth noting that the partnership with BMW, which produced the BMW Z4 twinned with the Supra, is set to end, and the Supra will be retired in 2025 .
In summary, a combination of regulatory requirements, declining sales, and changes in partnerships have contributed to the decision to discontinue the Toyota Supra.

Will Toyota keep making the Supra?

While we eagerly await the unveiling of the hotter GRMN-branded Supra, Toyota is discreetly developing the next generation of its sports car, rumored to make its debut as soon as 2025 (likely as a 2026MY in North America).

Is BMW making Supra?

The car was confirmed to be a collaboration between Toyota and BMW with the new BMW Z4 (G29), but that the Supra is intended to be “much more hardcore and track-focused”. Additionally, it was noted that the Supra was specifically engineered for an ideal 50–50 front-rear weight distribution.

Will there be a 2024 Supra?

The price of the 2024 Toyota GR Supra starts at $47,535 and goes up to $66,370 depending on the trim and options. The base trim level comes with a turbocharged four-cylinder, but all the others come with a turbocharged inline-six.

Why did Toyota stop making the Supra?

By the end of 1998 the Supra’s four-generation run in North America had also finished, which left the domestic market carrying on with lowered annual production runs until the car was finally axed in July 2002, primarily because it was deemed too expensive to meet forthcoming exhaust emissions targets.

Why did they ban Supra?

Because of significant shortcomings in its ability to maintain its reliability over time, the National Highway Traffic Safety Administration decided to outlaw the Toyota Supra model year 1994.

How much horsepower does a 2025 Supra have?

Even the base M4 has 473 hp on tap, followed by the M4 Competition at 503 hp. Then there’s the M4 CSL with 543 hp to match the M3 CS and next year’s M4 CS. In the 3.0 CSL limited to 50 units, the engineers squeezed an extra 10 hp for a grand total of 553 hp.

Why is the new Supra a BMW?

Why? Because customer surveys showed that was a must considering all four previous generations of the car had an inline-six. The easiest way to obtain one was to ink a deal with BMW and grab their 3.0-liter you’ll find in the Z4 M40i as well as in the new M340i.

Will there be a 2025 Supra?

Japan’s biggest-selling car magazine ‘Best Car’ is reporting that the stock 382-hp GR Supra will gain a new big brother in the form of the radical new Supra GRMN by mid-2025. This model is expected to be the last iteration of the Supra before it’s phased out.

Is the Supra still banned?

If you want to buy a new Supra, you are in luck, because the model is very much alive in the United States today, but at the same time, the Supra is still banned. The Supra is illegal. The NHTSA banned the 1994 Toyota Supra model due to long-term reliability issues with the vehicle model.

Is the new Supra still a BMW?

The car was confirmed to be a collaboration between Toyota and BMW with the new BMW Z4 (G29), but that the Supra is intended to be “much more hardcore and track-focused”. Additionally, it was noted that the Supra was specifically engineered for an ideal 50–50 front-rear weight distribution.

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