Why Acura is Not Sold in Europe
Acura, the luxury vehicle division of the Japanese automaker Honda, is not sold in Europe for several reasons:
1. Market Preferences: Acura cars are tailored less to European tastes in terms of ride, shape, and use of chrome. Additionally, they offer less personalization compared to European luxury brands, which is a significant factor for European consumers.
2. Brand Establishment: Acura’s focus has been primarily on establishing itself in its adopted home market, the United States. The feeling in Japan is that Acura needs better traction in the American market before considering global deployment.
3. Manufacturing and Engineering: Most of Acura’s lineup is engineered and manufactured in North America, which may contribute to the brand’s association with the American market.
4. Lack of Recognition: Acura is not as widely recognized outside of North America, with many individuals in other regions being more familiar with the parent company, Honda, instead.
In summary, Acura’s alignment with American market preferences, its focus on the U.S. market, and its manufacturing and engineering base in North America are key factors contributing to its absence in the European market.
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Why is Acura not in Europe?
Acura doesn’t exist because its lineup is selling under Honda brand in Europe. There are no Honda models in Europe known in North America – they are basically Acuras under Honda name. ILX would be Honda Civic, TLX – Accord and so on. Infinity used to be a thing but they are all too dated to be competive.
Do they sell Acura in Italy?
The Acura brand of course was never sold in Italy, but in the early nineties news of the Ferrari-fighting Honda NSX had started to circulate. An Italian father sees his son’s beautiful red mid-engined sports car and naturally assumes it must be the newest stallion from Maranello.
Is Lexus more prestigious than BMW?
In fact, Lexus ranked as the #1 brand in J.D. Power’s 2023 U.S. Vehicle Dependability Study, while BMW ranked far lower at #15. And this isn’t just a one-off occurrence — this is the Lexus brand’s tenth time in 12 years ranking as the number one most dependable brand according to J.D. Power’s study.
Why is Infiniti not popular?
Lack of heritage. Thirdly, Infiniti lacked heritage, something the Americans care less about, they’re much more open to try new brands and in fact even tend to support the underdog, while European buyers, especially in the luxury segment, still care about a brand’s heritage.
Does Acura exist in Europe?
While an Acura space vehicle sounds appealing, expect a Legend car or crossover instead, if revived. But what’s most notable about the filing is that the company doesn’t sell cars in Europe; Acura operates in North America almost exclusively. But Honda does still sell a Legend abroad.
What is better Acura or Lexus?
Lexus: Reliability. In their 2021 J.D. Power Dependability Study, J.D. Power determined that when it comes to reliability, “Lexus ranks highest among luxury brands.” This is to say that when it comes to Acura vs. Lexus reliability, there’s no contest.
Why is Acura only in America?
The Japanese government imposed voluntary export restraints for the U.S. market, so it was more profitable for Japanese automakers to export more expensive cars to the U.S. Following a decade of research, Honda opened 60 new dealerships in North America by 1986, to support its Acura automobile division.
Why did Lexus fail in Europe?
Marketing wise Lexus has no brand value/image/recognition in Europe (except Eastern Europe.) But Eastern Europe also like German cars, Lexus would sell even more there if they were more competitive (more models, powerful versions).
Will Acura come to Europe?
None for Europe – Honda’s UK operation told us: “For the European market, the Type S variant will not be available as sales of NSX ended during 2020.
Do acuras last longer than Hondas?
Is Acura as reliable as Honda? As Honda’s luxury arm, Acura suffers a bit in reliability ratings compared to its more affordable counterpart. Part of this concerns Acura’s categorization as a luxury brand. However, RepairPal does rank the brand second out of 32 car brands, among others like Lincoln, Kia, and Subaru.
