The Toyota logo consists of three interlocking ovals. Here’s why:
The Toyota logo was designed in 1936 when the automobile department of the Toyoda Automatic Loom Works, Ltd. (now Toyota Industries Corporation) completed its first passenger car. To reinforce advertising and sales of Toyoda cars, a public design competition was held for the Toyoda logo. The winning design featured the word “Toyota” in Japanese characters surrounded by a circle.
The logo’s three interlocking ovals have multiple meanings. The inner ovals symbolize the hearts of the customer and the company, representing the mutually beneficial relationship and trust between the two. They also form a T shape for Toyota. The outer oval represents the world embracing Toyota, while the background space within the logo signifies the infinite values that Toyota stands for .
It’s worth noting that the brand name was originally “Toyoda,” named after the founder’s surname, Kiichiro Toyoda. However, the name was changed to “Toyota” for various reasons, including better pronunciation and the fact that “Toyota” required eight brush strokes in Japanese characters, which is considered a lucky number.
Overall, the Toyota logo is a simple yet effective design that represents the company’s values and the relationship between the customer and the brand.
I hope this answers your question! Let me know if there’s anything else I can help with.
Contents
- What is the meaning behind the Toyota logo?
- What did the original Toyota logo look like?
- What does Toyota mean in Japanese?
- Is the Toyota symbol a needle and thread?
- What is the motto of the Toyota logo?
- What did Toyota used to be called?
- Is the Toyota logo an eye?
- What is the history of the Toyota logo needle and thread?
- Does Toyota have two logos?
- Who came up with the Toyota logo?
What is the meaning behind the Toyota logo?
Answer. In 1990, Toyota debuted the three overlapping Ellipses logo on American vehicles. The Toyota Ellipses symbolize the unification of the hearts of our customers and the heart of Toyota products. The background space represents Toyota’s technological advancement and the boundless opportunities ahead.
What did the original Toyota logo look like?
1935 – 1949
The very first logo of the company was shaped like a gem, and the company’s name was placed right in the middle. It appeared on white background with some strokes in red. The company was called Toyoda back then.
What does Toyota mean in Japanese?
Toyoda means “fertile rice patty” referring to Japan’s most prominent cash crop. To distinguish themselves from the agricultural connotations of Toyoda Loom Inc., they changed their name to Toyota, which is similar sounding, but without ties to the farming industry.
Is the Toyota symbol a needle and thread?
On the one hand, the Toyota logo is a nod to the company’s past when they started out making weaving machines (look at it and you will see the eye of a needle with a thread passed through it.) However the other meaning to the logo is that the symbol includes every letter from the Toyota name.
What is the motto of the Toyota logo?
Use the Let’s Go Places logo to bring out the spirit and essence of our tagline. A Toyota sub-brand is a product, service or program that supports the overarching Toyota Brand.
What did Toyota used to be called?
Vehicles were originally sold under the name “Toyoda” (トヨダ), from the family name of the company’s founder, Kiichirō Toyoda.
Is the Toyota logo an eye?
At its core the Toyota’s logo represents a stylised image of the eye of a needle with a thread passed through it. This is a hint at the company’s past, when they used to produce weaving machines. The symbol refers to each letter from Toyota’s name. And some of the letter shapes has it’s own meaning as well.
What is the history of the Toyota logo needle and thread?
Meanwhile, the outermost oval is the world embracing Toyota. Popular theories also claim a hidden meaning inside the logo, the inner oval being a needle that leaves a space for an invisible thread to pass through. It is said to pay homage to the company’s origin the industrial loom maker, Toyoda Automatic Loom Works.
Does Toyota have two logos?
We have four types of logos, all built around the same foundation to keep things simple, consistent and easily recognizable. Please ensure you are using the most up to-date logo in all materials. At the core of every logo are three simple elements. The ellipses that represent our brand.
Who came up with the Toyota logo?
The Ancient Egyptians were among the first to start using symbols when they developed hieroglyphics around 3200BC. Around 1,000 years later, Egyptians began incorporating grids into their designs so that they could develop a set of fixed standards for their drawings.