Why is the Toyota logo different?

The Evolution of the Toyota Logo
The Toyota logo has undergone several changes throughout its history. The evolution of the logo reflects the company’s growth, identity, and values. Here is a brief overview of the different iterations of the Toyota logo:
1. The Toyoda Logo: When Toyota first started manufacturing motor vehicles, the company used the name “Toyoda” as its brand name. The initial logo, which resembled a diamond, represented simplicity and the reliability of the brand. The company name was displayed in a sans-serif font.
2. The Transition to “Toyota”: In 1936, the company held a public design competition to create a new logo. The winning design featured the word “Toyota” in Japanese characters enclosed within a circle. This logo was chosen among thousands of entries and marked the transition from “Toyoda” to “Toyota” as the brand name. The change was made because “Toyota” represents a voiceless consonant sound in Japanese, which is considered clearer than voiced consonants like in “Toyoda” .
3. The Three-Oval Logo: In October 1989, to commemorate Toyota’s 50th anniversary and establish a strong visual identity for the brand, the current three-oval logo was introduced. It took around five years to develop this logo. The three interlocking ovals are horizontally symmetrical, making the logo recognizable from different angles. The inner ovals represent the heart of the customer and the heart of the company, symbolizing a mutually beneficial relationship and trust. The outer oval signifies the world embracing Toyota. Each oval is drawn with different stroke thicknesses, reminiscent of Japanese calligraphy art and culture .
4. Recent Changes: In 2019, Toyota introduced a new, more contemporary logo. The emblem was changed to white on a red background, placed next to the brand name. This logo is currently being used in commercials airing in the USA.
The Meaning Behind the Toyota Logo
The Toyota logo incorporates various elements that convey the company’s values and aspirations. Here are some key meanings associated with the logo:
1. Progressive Development: One interpretation of the logo is that the three ellipses represent progressive development. The small ellipse represents the heart of the customer, the horizontal ellipse represents the heart of the product, and the outer ellipse represents the mission of the company, which is the development of technologies and innovations.
2. Mutually Beneficial Relationship: The overlapping inner ovals in the logo symbolize the mutually beneficial relationship and trust between the customer and the company. They also form a T shape, representing Toyota.
3. Global Embrace: The outer oval in the logo signifies the world embracing Toyota, highlighting the company’s global presence and reach.
4. Japanese Calligraphy Influence: The different stroke thicknesses used in drawing each oval are inspired by Japanese calligraphy art and culture, adding a touch of elegance and sophistication to the logo .
5. Hidden Letters: Another interesting aspect of the logo is that it contains every letter of the company’s name, “Toyota.” This was done to create a logo that could be easily recognized and associated with the brand.
In conclusion, the Toyota logo has evolved over time to reflect the company’s growth and values. The current logo, with its three interlocking ovals, represents the progressive development, mutually beneficial relationship, global embrace, and Japanese influence that define the Toyota brand.

Why did Toyota change from Toyoda?

Toyota Motor Corporation was founded by the Toyoda family. The word “Toyoda” uses ten Japanese strokes to write while “Toyota” uses only eight. Eight is considered a lucky number in Japanese culture. For these reasons “Toyota” was chosen as the company’s name.

What did the original Toyota logo look like?

1935 – 1949
The very first logo of the company was shaped like a gem, and the company’s name was placed right in the middle. It appeared on white background with some strokes in red. The company was called Toyoda back then.

What does Toyota mean in Japanese?

Toyoda means “fertile rice patty” referring to Japan’s most prominent cash crop. To distinguish themselves from the agricultural connotations of Toyoda Loom Inc., they changed their name to Toyota, which is similar sounding, but without ties to the farming industry.

What is the controversy with Toyota Motors?

TOKYO — Toyota Motor and Hino Motors have halted some production lines after their group company Toyota Industries admitted to cheating on engine certification, affecting not only the vehicle that uses the engines in question but also other models such as the Alphard minivan.

What is the secret of Toyota car logo?

The overlapping of the two perpendicular ovals inside the outer oval symbolize “T” for Toyota, as well as a steering wheel representing the vehicle itself. The outer oval symbolizes the world that embraces Toyota.

Why is Lexus called Lexus?

Theories of the etymology of the Lexus name have suggested it is the combination of the words “luxury” and “elegance”, and that it is an acronym for “luxury exports to the U.S.” According to Team One interviews, the brand name has no specific meaning and simply denotes a luxurious and technological image.

What does the old Toyota logo mean?

1860: Sakichi Toyoda Establishes Toyota
As a result, Sakichi designed a badge-type logo—also called Toyoda. The logo was simple and easy to remember. It symbolized the company’s clarity and dependability, shaped like a diamond. They also used a sans-serif font to display Toyoda alongside the diamond logo.

Why did Toyota add blue to their logo?

blue, it means that the Toyota model is a hybrid or. alternative fuel vehicle. Spot the Toyota Hybrid Emblem when you come for a. test drive in the latest Toyota Corolla Cross Hybrid.

Why do Toyota’s have different logos?

This logo is used globally and is the primary emblem for the company. Some Toyota vehicles, particularly those in the luxury segment, such as Lexus, have their own distinct logos to differentiate them from the mainstream Toyota brand and to align with their specific brand identity and target audience.

Why did the Toyota logo change?

Toyota’s new brand logo distils its emblem to a simple, two-dimensional design. The Toyota wordmark has been deleted, as the emblem itself is well-known across Europe. The design communicates simplicity, transparency and modernity.