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Why is the Chevrolet logo a cross?

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The Chevrolet logo is often mistaken for a cross, but its origins are actually uncertain. The most accepted theory is that the logo was created by Chevrolet co-founder William Durant in 1913. It is believed that he was inspired by a wallpaper design he saw in a hotel, and he crafted the logo on a napkin during a family dinner. Another theory suggests that the logo was inspired by the cross in the flag of Louis Chevrolet’s home country, Switzerland, but there is no evidence to support this claim. The logo itself is a combination of two fundamental and overlapping shapes – a square and a parallelogram – which creates a configuration that resembles a cross. The Chevrolet logo has gone through many changes over the last century, but the basic shape has remained the same, making it one of the most enduring logos of all time [[3]] [[6]] [[10]].

Durant’s wife stated that the inspiration for the iconic Chevy logo was derived from an ad for Southern Compressed Coal Company, which manufactured a product called “Coalettes.” The Coalettes logo was a slanted bowtie with bold graphics.

What is the story behind the Chevy bowtie?

“It originated in Durant’s imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for a car.”

The Chevy bowtie logo is instantly recognizable while perusing our new inventory, but what are the true origins of this iconic emblem? The answer isn’t clear-cut. While some claim the bowtie was copied from hotel wallpaper, others believe the origins date back to compressed coal.

From 1974 to 1982, the basic gold cross symbol was used on all vehicles in the brand. The shape was more defined in 1995, and 2004 brought more dimension. In 2013, the logo received extra texture. Despite the numerous logo changes for the Chevy brand, it maintains its famous and original bow tie or cross shape.

According to the automaker, the Chevy bowtie was introduced in 1913 by co-founder William C. Durant on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand. The logo was placed at the front and center of both models.

What is the meaning of the Chevrolet symbol?

CHEVROLET LOGO MEANING
The popular and most accepted theory is that the logo was introduced by the brand’s co-founder William C. Durant. The hotel wallpaper inspired the iconic bowtie logo in a French hotel. The logo represents the strength and opulence of the Chevy vehicles.

However, due to restrictions on usage of the American flag on commercial products, Chevy scrapped the design in favor of one that featured the Chevy bowtie emblem and the fleur-de-lis mentioned above.

THE impala, a gentle, fleet-hoofed grazing animal from eastern Africa, has long been associated with Chevrolet’s large upper-level models. In the pantheon of instantly recognizable mammalian automotive badges, it ranks with Ford’s mustang and Jaguar’s leapers and growlers.

Does Chevy still own Corvette?

The Chevrolet Corvette is a line of American two-door, two-seater sports cars, manufactured and marketed by GM, under the Chevrolet marque, since 1953.

What does the Chevrolet symbol mean?

CHEVROLET LOGO MEANING
The popular and most accepted theory is that the logo was introduced by the brand’s co-founder William C. Durant. The hotel wallpaper inspired the iconic bowtie logo in a French hotel. The logo represents the strength and opulence of the Chevy vehicles.

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