Why is it called Ram instead of Dodge?

Why is it called Ram instead of Dodge?
Dodge trucks are now called Ram trucks because Dodge and Ram split into separate divisions in 2009. While both Dodge and Ram are still produced by the same parent company, Fiat Chrysler Automobiles Group (FCA), the split allowed each division to focus on their respective traits and target markets.
The history of the split goes back to the restructuring of the Dodge brand in late 2009 under the new auspices of FIAT. The Dodge nameplate was retained for cars and minivans, while the Dodge Ram and Dodge Dakota trucks became RAM trucks. This rebranding allowed Ram to establish its own unique identity as a separate brand of trucks, distinct from the Dodge lineup.
So, while Ram trucks were once referred to as Dodge Ram trucks, they are now simply known as Ram trucks. The distinction between the two is more about marketing and branding than anything else. However, it’s worth noting that the Ram brand still holds a special place in the hearts of many generations of Ram owners, and some consumers may still refer to Ram trucks as Dodge Ram out of nostalgia or habit.
In summary, the split between Dodge and Ram in 2009 allowed Ram trucks to establish their own brand identity separate from Dodge, leading to the use of the name Ram instead of Dodge for trucks produced after that time .

Why is it called Ram and not Dodge?

Dodge’s parent company, Chrysler, decided to make RAM a stand-alone name for their pickup trucks in 2009. That’s why if you purchase a Dodge pickup truck at our Chrysler Dodge Jeep Ram dealership, there’s a distinction between models made before and after 2009.

Is Ram owned by Dodge anymore?

While both Dodge and RAM are currently owned by Stellantis (formerly known as FCA group), they are their own unique automotive brands, not unlike how GMC and Chevy are their own unique brands under the General Motors umbrella. Read on or contact us to learn more.

What’s the difference between Dodge and Ram?

If you have a used RAM that dates before 2009, you might still have the “Dodge RAM” emblem. The company dropped the “Dodge” in 2009, so all trucks made from this date forward were simply “RAM trucks”. And though Dodge and RAM are still part of the same company, the trucks are labeled solely as RAM.

Why did Dodge change name to Ram?

During Chrysler’s ownership of Dodge in 2009, Chrysler decided to restructure the Dodge brand from the ground up. As a result of this restructuring, Dodge assigned the cars and minivans in its vehicle lineup to the Dodge nameplate. Its trucks, the Dodge Ram and the Dodge Dakota, were branded as Ram trucks.

Is RAM owned by Chevy?

While both Dodge and RAM are currently owned by Stellantis (formerly known as FCA group), they are their own unique automotive brands, not unlike how GMC and Chevy are their own unique brands under the General Motors umbrella. Read on or contact us to learn more.

Is RAM still owned by Dodge?

They’re still part of the same company, but Dodge cars, SUVs, and minivans are under the Dodge brand, and their pickup trucks are under RAM.

Is RAM owned by Dodge anymore?

While both Dodge and RAM are currently owned by Stellantis (formerly known as FCA group), they are their own unique automotive brands, not unlike how GMC and Chevy are their own unique brands under the General Motors umbrella. Read on or contact us to learn more.

Is Ram still owned by Dodge?

They’re still part of the same company, but Dodge cars, SUVs, and minivans are under the Dodge brand, and their pickup trucks are under RAM.

When did Dodge stop making RAM?

2009
Later pickup trucks under the Dodge brand included the Dodge Dakota in 1987 and the Dodge Durango in 1998. Today, Dodge offers the Durango as an SUV only. In 1994, Dodge rebranded its larger, highly sought-after pickup trucks as Dodge Ram and continued making them until 2009.

How did Dodge get the RAM name?

The name “Ram” was intended to pay homage to the Ram air hood, which had first become popular around 1933. Dodge-brand trucks quickly became popular throughout the twentieth century, and in the 1980s, the company founded Dodge Ram, or just Ram, a name many will associate with premium pickup trucks.