Why is Ford discontinuing the Focus?

Why Ford is discontinuing the Focus
Ford has made the decision to discontinue the Focus for several reasons. Here are the key factors contributing to this decision:
1. Shifting Market Demand: The automotive industry is undergoing major changes, with a shift in consumer preferences towards SUVs and crossovers. This has resulted in declining sales of compact cars like the Focus.
2. Rationalizing the Product Lineup: Ford has been focusing on optimizing its business and improving profitability. As part of this strategy, they have decided to move away from being a full-line automaker and prioritize higher-margin performance models, such as the Mustang.
3. Low Profit Margins: Budget cars like the Focus typically have slim profit margins. Factors such as warranty repairs and major recalls can further impact profitability. It is reported that Ford was making only $300 for every Focus sold, and warranty repairs were causing financial losses.
4. Global Market Changes: Ford has already stopped sales of the Focus in many parts of the world, including the USA, due to a shift in focus towards SUVs and crossovers over sedans and hatchbacks. This global market shift has influenced Ford’s decision to discontinue the Focus.
5. Future Focus on Electric Vehicles: Ford is increasingly emphasizing the role of electrified models in its future plans. While there is no specific information about an electric successor to the Focus, Ford is evaluating alternative opportunities for the Saarlouis plant in Germany, where the Focus is currently produced .
It’s important to note that Ford’s decision to discontinue the Focus is part of a broader strategy to adapt to changing market dynamics and prioritize higher-margin vehicles.

What is the main problem of Ford Focus?

The most common Ford Focus problems include fluctuating engine revolutions per minute (RPM), pre-ignition at low speeds, and engine stalling.

Why is Ford discontinuing so many cars?

A combination of factors influenced Ford’s decision to stop making cars. By shifting toward trucks, SUVs, and EVs, Ford aims to align itself with the evolving market dynamics, capitalize on emerging trends, and secure a strong position in the future of mobility.

What car to get after Ford Focus?

You have plenty of choice in the compact family hatchback class where the cars most regularly referred to as ‘hatchbacks’ reside. Starting with the likes of the Ford Focus, Honda Civic, and Peugeot 308, then moving up to the Audi A3 and BMW 1 Series at the premium end of things.

Will Ford ever make Focus again?

After departing the U.S. market, the new fourth-generation Focus lived on in European and Asian markets with the same popular combination of affordability, great handling, and modern looks until at least 2025. Recent reports showed that Ford will not be creating a replacement for the Focus after the 2025 model year.

Why is the Ford Focus so expensive?

“The biggest reason is the chip shortage, which means it is very difficult for car makers to manufacture in any volume, so there are huge waiting lists.” As a result the Motorway data shows big rises in the secondhand value of popular models such as the Ford Focus.

Why is Ford getting rid of the Focus?

Putting it bluntly, production of the Focus will end in 2025 as Ford increasingly turns its attention to electric vehicles. The Focus will be replaced by an all-electric model. It is part of a drive by the company to have virtually all its cars electrified by 2030.

What years did Ford Focus have bad transmissions?

Vehicles impacted are the Ford Fiesta (model years 2011-2016) and the Ford Focus (model years 2012-2016) equipped with a PowerShift transmission.

Which year to avoid Ford Focus?

What Are Ford Focus Years To Avoid? Some Focus model years have more issues than others, and those from 2001-2003 and 2012-2013 are cars to avoid if you are in the market for a used vehicle. Many of these models are at the center of multiple recalls and legal action.

How much is a 2024 Ford Focus?

The Ford Focus 2024 prices range from $43,450 for the basic trim level Hatchback Focus ST to $55,330 for the top of the range Hatchback Focus ST X. The Ford Focus 2024 comes in Hatchback. The Ford Focus 2024 is available in Premium Unleaded Petrol.

What car is the Ford bringing back for 2024?

From electric SUVs to revamped classics, here are some Ford vehicles to anticipate in 2024: 1. Ford Mustang Mach-E: The Mustang Mach-E, Ford’s all-electric SUV, has been a game-changer since its introduction. In 2024, expect to see enhancements in its range, performance, and tech features.