Why is Dodge no longer Ram?

Why is Dodge no longer Ram?
Dodge is no longer called Ram because Chrysler Group CEO Sergio Marchionne decided to separate the Dodge and Ram brands in 2009. The decision was made to differentiate the Dodge brand, which had poor quality for brand recognition, from the Ram brand. The split allowed each brand to focus on its respective traits and target different market segments. Ram trucks are now marketed separately from Dodge cars, and Ram will always be “vinned” (Vehicle Identification Number) as a Ram. The separation has allowed Ram to establish its own brand identity as big, bold, powerful, and capable, while Dodge has focused on being youthful and spirited. The split has been successful, with both brands thriving and producing improved products.
In summary, the decision to separate Dodge and Ram was made to differentiate the brands and allow each to focus on its specific market segment and brand identity.

Who owns RAM trucks now?

the Chrysler group
In 2009, Dodge’s parent company, Chrysler, decided to make RAM a standalone marque. But both Dodge and RAM are owned by the Chrysler group, which is itself a subsidiary of Stellantis.

What year did Dodge stop making the RAM?

2009
Later pickup trucks under the Dodge brand included the Dodge Dakota in 1987 and the Dodge Durango in 1998. Today, Dodge offers the Durango as an SUV only. In 1994, Dodge rebranded its larger, highly sought-after pickup trucks as Dodge Ram and continued making them until 2009.

Why do Ram trucks not say Dodge anymore?

It wasn’t until 2010 that Ram became its own brand. At this time was when Ram no longer carried the Dodge name. Dodge does not create trucks anymore, Ram is now its own company and they build the trucks mentioned above as well as a line of cargo and passenger vans called Promaster.

Is RAM eliminating the Hemi?

Goodbye Hemi. Hello, Hurricane. The 2025 Ram 1500 pickup is dropping the Hemi V8 from its order sheet and replacing it with a 3.0-liter turbocharged Hurricane inline six-cylinder. Ram will still offer the 3.6-liter Pentastar V6 with the eTorque mild hybrid system as its base powertrain.

What will Ram replace the Hemi with?

Today marks a big day for Ram as they unveil the 2025 Ram 1500.. Get ready to be blown away by the sheer power of the Revolutionary 3-liter hurricane engine family bringing more standard power

Who owns Ram now?

Dodge’s parent company, Chrysler, decided to make RAM a stand-alone name for their pickup trucks in 2009. That’s why if you purchase a Dodge pickup truck at our Chrysler Dodge Jeep Ram dealership, there’s a distinction between models made before and after 2009.

Who owns RAM now?

Dodge’s parent company, Chrysler, decided to make RAM a stand-alone name for their pickup trucks in 2009. That’s why if you purchase a Dodge pickup truck at our Chrysler Dodge Jeep Ram dealership, there’s a distinction between models made before and after 2009.

Why is Dodge getting rid of the Hemi?

The Hemi is just an old engine and Stellantis doesn’t want to invest in future V8s unlike GM and Ford. Somehow, both GM and Ford, who are both higher level in small displacement ICE engines and hybridation are still going into the future with ICE V8s, while Stellantis doesn’t want to invest the same way.

Is Ram changing for 2024?

For 2024, Ram keeps changes to its burly truck and van lineup to a minimum. The half-ton Ram 1500 receives a couple of new option packages, and both it and the 2500/3500 Heavy Duty pickup benefit from a new dashboard warning light to apprise you of an open tailgate.

Is Dodge discontinuing the Ram 1500?

The new-old pickup that’s been on sale since 2009 will keep trucking on for 2024. The Ram 1500 Classic is returning for another model year. The 2024 1500 Classic will be sold alongside the new 2025 Ram 1500 lineup despite first going on sale in 2009.