Reasons for the Acura NSX’s Poor Sales
The Acura NSX has faced challenges in terms of sales performance. Several factors have been identified as potential reasons for its poor sales:
1. High Price: One reason cited for the NSX’s low sales is its high price. The car is considered to be overpriced compared to other exotic cars in its price range.
2. Competition: The NSX faces tough competition from other high-performance cars in the market. Competitors like Audi, Nissan, and Porsche have been able to sell more units of their respective models compared to the NSX.
3. Outdated Infotainment System: The NSX has been criticized for its outdated infotainment system, which does not match the capabilities and graphics of systems available in other cars on the market.
4. Delayed Release and Marketing: Some believe that Honda waited too long to reintroduce the NSX, which may have affected its sales. Additionally, the initial reviews of the car were not stellar, possibly due to Acura not properly explaining the driving technique for a hybrid supercar .
5. Limited Appeal: The NSX may have a limited appeal due to its positioning as a flagship car to attract consumers into showrooms rather than being a profit-maker. It is seen as a semi-unique choice for Honda, but it may not have been able to capture a wider audience.
6. Production and Profit Margins: The NSX’s production was time-consuming and expensive, leading to limited profit margins. Acura decided to discontinue the NSX due to its low sales and the challenges associated with its production.
It’s important to note that these factors are based on observations and opinions from various sources. The combination of these factors likely contributed to the NSX’s poor sales performance.
Contents
Why is the NSX not popular?
The Acura NSX Was Prone To Understeer
It’s a hybrid supercar with a twin-turbo V6 engine, an electric motor in the back, and two electric motors in the front axle. While this may sound amazing, like cool F1 tech, it’s heavy, it’s expensive, and it makes the NSX prone to understeer.
Why are NSX so expensive?
Advanced Technology: The NSX is known for its cutting-edge technology and engineering. It features a hybrid powertrain with a combination of a V6 engine and electric motors, sophisticated handling systems, and high-performance materials. These technologies contribute to its price tag.
What will replace the Honda NSX?
Honda will replace the NSX-GT with the new Civic Type R-GT, a rear-wheel drive super silhouette version of the front-wheel drive sports sedan – though the NSX GT3 will continue to serve Honda customer teams in GT3-based categories, including SUPER GT’s GT300 class.
Why is Acura discontinuing the NSX?
Being one of the most well-engineered Japanese cars, the NSX was too time-consuming and non-profitable to make. During its production, which started in 2016 and was cut from the roster in 2021, Acura only sold 1,510 NSXs in the U.S. This would not be very pleasant for any car manufacturer.
Will the Honda NSX go up in value?
Honda NSX prices are on the move, according to the latest figures in this issue’s table of Price Guide Movers On The Up. With 16% growth, the first generation of Honda’s Ferrari-baiting supercar is in the top 20 of our 54 growers this month, which showed increases ranging from 4% to 90%.
Did Honda lose money on the NSX?
The NSX was a sales failure. Sure, the plant allowed Honda to sell the very successful S2000 and was a technology incubator. But, ultimately, you have to sell cars to get return on that investment. And, Honda simply didn’t do that.
Is A Honda NSX a good investment?
The limited production volumes of the NSX have helped to keep retained values high, with the sole model on offer expected to retain around 59 per cent of its value after three years.
Was the NSX a flop?
The NSX would be the company’s flagship, demonstrating that Honda could apply its F1 know-how to a Ferrari-challenging, mid-engined supercar. It was received with near unanimous praise from the automotive media, but ultimately the NSX struggled to find buyers for the majority of its 15-year production run.
Why didn’t NSX sell?
The NSX’s powertrain, with its one-off hybrid setup, was simply too much for the world at the time. The gimmick was cool, but no one wants to say they have a V6 under the hood.
Are Acura NSX rare?
In 15 years of production, from 1990 to 2005, 18,685 NSXs were built, so it wasn’t a total sales disaster. Of those, 8997 went to the US, where they were badged Acura NSX, but just 1559 came to Europe, the Middle East and Africa.
