Why Honda Accord is not sold in UK?

Why Honda Accord is not sold in UK
The Honda Accord is not sold in the UK due to several factors that have led to declining market trends and a shift in consumer preferences.
1. Declining Market Trends:
The traditional saloon and estate car segment, to which the Honda Accord belongs, has experienced declining market trends in the UK. European buyers are turning away from traditional saloon models more than ever, while the crossover SUV market has been flourishing in its place.
2. Shift in Consumer Preferences:
The rise in popularity of crossover SUVs and declining demand for estate cars has also contributed to the decision. The large saloon segment, to which the Accord belongs, has been cannibalized by the crossover segment, particularly by models like the Honda CR-V.
3. Profitability Issues:
The Accord model is imported and not built in the UK, which presents profitability issues for the manufacturer, especially with the strong Japanese Yen against Sterling at the time. Additionally, over 90% of Honda models sold in the UK are built in the UK, further impacting the viability of importing the Accord.
4. Global Decision:
The decision to discontinue the Accord in the UK appears to be part of a global strategy, as the decline in the segment was not limited to the UK but was also observed in Europe and other markets.
In summary, the decision to stop selling the Honda Accord in the UK was influenced by declining market trends, a shift in consumer preferences towards crossover SUVs, profitability issues related to importing the model, and a global decline in the segment.

Why did Honda leave UK?

Are there any other factors that might be involved in Honda’s decision? Honda said its main reason for closing the plant was due to the industry’s changing focus to electric vehicles, but many have pointed to other factors that may have influenced this decision.

Why did Honda fail in UK?

It has failed to get the market penetration and volume it needed in Europe that would support a viable European manufacturing base. The Swindon plant was eventually exposed as only marginally commercially viable as a European production base.

Why is Honda Accord not sold in Europe?

Honda started selling the Accord in Europe in 1977 and started manufacturing the cars in Swindon, England in 1992. Trouble started after it moved the production of the Accord to Japan in 2000 and the Yen strengthened against other currencies. The Accord in Europe then saw a steady decline in sales.

Is Honda Accord coming back to UK?

The Japanese firm has also confirmed that there are currently no plans to bring the Accord nameplate back in the future. Just 518 units of the Accord were sold in this country in 2014. Between 1993 and 2003, the Accord was built in the UK. The Accord is the third Honda model to be axed in the last 18 months.

Is Honda Accord discontinued in UK?

The Honda Accord has been axed in the UK.

Why did Honda pull out of UK?

Are there any other factors that might be involved in Honda’s decision? Honda said its main reason for closing the plant was due to the industry’s changing focus to electric vehicles, but many have pointed to other factors that may have influenced this decision.

Why are Hondas not popular in Europe?

Overall, Honda Europe sales have been declining in recent years. The company is facing a number of challenges, including the popularity of SUVs, the shift to electric vehicles, and the lack of new models.

Is Honda Accord available in UK?

Honda has lifted the sheets from a new tenth-generation version Accord – but we won’t be getting it here in the UK. Honda axed the Ford Mondeo rival from the British market in 2015, citing declining market trends as the reason for its withdrawal.

Why is Honda Accord not popular in UK?

There are a number of reasons why this decision may be reached, not least of which is weakening sales in this sector of the market. There has been a distinct shift in consumers purchasing vehicles in the ‘D’ sector to downsizing to the Golf size of vehicle. Also, the Accord model is imported and not built in the UK.

Why are Honda leaving the UK?

With tariffs between the EU and Japan now ending, and Brexit likely to raise the cost of parts and reduce access to the EU, Britain’s decision leaves Honda with few real options. Honda’s decision in Swindon is also part of a pattern. Nissan is scaling back its plans for Sunderland.