Why Ford is done selling Lightning?

Why Ford is done selling Lightning
Based on the search results, it appears that Ford is reducing the production of the F-150 Lightning electric pickup truck due to slowing customer demand. The company has informed its dealers to prepare for a lower production volume starting next year. The decision to match Lightning production to customer demand is likely a response to the slower-than-expected sales of electric vehicles (EVs) in general . EV sales are hampered by high prices and a lack of charging options, which has affected the demand for the F-150 Lightning as well. Additionally, there have been reports of dealers adding excessive additional dealer markups (ADM) to the price of the Lightning, which may have deterred potential buyers. The high price of the Lightning compared to other trucks in its class has also been cited as a reason for its lower sales. It is worth noting that the F-150 Lightning was the best-selling electric truck in December 2023.
In summary, Ford is reducing the production of the F-150 Lightning due to slowing customer demand, high prices, a lack of charging options, and excessive dealer markups .

Did Ford lose $36,000 on every electric F-150 Lightning sold?

The F-150 Lightning drew oohs and aahs from the press when it was unveiled in May 2021. Yet the electric pickup has been plagued with defects that have required recalls. It sold a mere 24,165 Lightnings last year and lost roughly $36,000 on each EV in the third quarter.

Why is no one buying Ford Lightning?

“The issue is the price they’re willing to pay has come down.” The Lightning still sells well, relative to last year. The company moved almost 4,400 units last month—that’s less than 10 percent of the total sales of F-150s in a given month, but 113 percent greater than last November’s sales.

Why is Ford discontinuing the F-150?

Jan 19 (Reuters) – Ford Motor (F.N) , opens new tab said on Friday it would reduce production of its F-150 Lightning pickup truck, as demand for electric vehicles (EVs) has been lower than expected.

Why is Ford losing so much money on electric vehicles?

The reasons given were an unwillingness by customers to pay extra for its electric vehicles. You see, they’re too expensive, and now Ford’s massive transformation into an EV company is now going to take a lot longer than before.

Why is Ford cutting lightning production?

Ford is cutting production of the F-150 Lightning electric pickup after weaker-than-expected electric vehicle sales growth.

Why is Ford Lightning not selling?

Last month, Ford said it would reduce production of its F-150 Lightning, as demand for electric vehicles (EVs) has been lower than expected.

What is the life expectancy of the F-150 Lightning?

However, with proper care and maintenance, an F-150 Lightning can last for many years and hundreds of thousands of miles. Ford trucks in general have a reputation for being durable and long-lasting, and the F-150 Lightning is no exception.

Is Ford losing money on F-150 Lightning?

Ford lost an estimated $36,000 on each of the 36,000 EVs it delivered to dealers in the third quarter, the company said in October, after announcing earlier it would slow the ramp-up of money-losing EVs, shifting investment to Ford’s commercial vehicle unit and citing plans to quadruple sales of gas-electric hybrids …

Is F-150 Lightning selling well?

Marin Gjaja, chief operating officer of Ford’s electric vehicle division, said sales of the Lightning, while lower than original expectations, are strong. In the fourth quarter it was one of the top-selling electric vehicles after Tesla’s Model Y and Model 3.

Is the Ford Lightning having problems?

Ford Motor Co. has halted shipments of its F-150 Lightning plug-in pickup for an undisclosed quality issue just weeks after cutting production of the battery-powered model due to slowing sales. The automaker said in a statement late Friday it stopped shipping the Lightning on Feb.