Why didn t the Chevy SS sell well?

Why the Chevy SS Didn’t Sell Well
The Chevrolet SS, despite being a powerful and well-equipped sedan, faced several challenges that contributed to its low sales numbers. Here are some key factors that likely played a role in its limited success:
1. Limited Advertising and Marketing:
– Outside of NASCAR, Chevrolet did not heavily advertise the SS, which may have limited its visibility to potential buyers.
2. Low Production Volume:
– The production volume of the Chevrolet SS was relatively low, with only 12,953 units produced in the US, and this may have contributed to its limited availability and awareness among consumers.
3. High Price Point:
– The well-optioned SS could easily exceed a sticker price of $45,000, which, combined with its design that looked more like an Impala than a Camaro, may have deterred potential buyers looking for a more visually striking vehicle.
4. Confusing Market Positioning:
– Selling the SS alongside the Camaro SS may have been confusing to consumers, especially those who were not aware of the SS’s existence prior to visiting a dealership. This, combined with its high price point, may have made it challenging for the SS to find its place in the market.
5. Limited Appeal to Mass Market:
– General Motors never intended for the SS to be a mass-market, high-volume car, and this limited its potential reach and appeal to a broader audience.
6. Closure of Australian Plant:
– The Australian plant where the Commodore and SS were built was scheduled to close, which likely impacted the availability and production of the SS.
In conclusion, the combination of limited advertising, low production volume, high price point, and market positioning likely contributed to the Chevy SS’s limited sales success.
If you have any further questions or need additional information, feel free to ask!

Why did Chevy SS fail?

Chevy didn’t do much marketing for this car, and you basically had to find out about it through word of mouth. The name didn’t help much, either, as “SS” is typically a trim level on Chevy models, and it remains one today.

Are Chevy SS illegal in the US?

After 1 January 2021, it won’t be possible to order a 2021 model year Chevrolet Camaro SS, ZL1 or 1LE in California or Washington State. The reason, perhaps unexpectedly, is fish-related.

How well does the Chevy SS handle?

At nearly 4,000 pounds the SS isn’t a light car, and you can certainly feel its weight on twisty roads, but with the big Brembo brakes, magnetic suspension and wide, grippy, Nitto tires the SS handles extremely well for its size.

Is the Chevy SS a rare car?

This car is rare, though, unlike the VehiCROSS, it’s not because it was built in a manner that would naturally limit production numbers. Instead, just 12,924 examples of the Chevrolet SS exist and of those, only 2,645 were equipped with a manual transmission. The Chevy SS is sort of like a case study.

How many years did the Chevy SS last?

Holden Commodore (VF), a sedan sold in the United States as the Chevrolet SS from 2013 until 2017.

Is the Chevy SS a muscle car?

Chevy brought the SS sedan to the marketplace in 2014 with the hope people would love the 4-door layout with a 6.2L V8 under the hood and rear drive.

What does SS stand for in Chevy?

Super Sport
Super Sport, or SS, is the signature performance option package offered by Chevrolet on a limited number of its vehicles. All SS models come with distinctive “SS” markings on their exterior. The SS package was first made available for the 1961 Impala.

Why did they stop making the Chevrolet SS?

It was imported from Australia (it was a thinly-disguised Holden Commodore HSV) simply to homologate the body for use in NASCAR. They were also bringing over the Caprice as a police-fleet-only vehicle on the same platform, so the certification costs were shared between the two. Chevrolet did zero marketing for it.

What does SS stand for on Chevy?

Super Sport
Super Sport, or SS, is the signature performance option package offered by Chevrolet on a limited number of its vehicles. All SS models come with distinctive “SS” markings on their exterior. The SS package was first made available for the 1961 Impala.

What is the rarest Chevy made?

1969 Nova Yenko SC 427 – 38 Units
Rare as hen’s teeth – the 1969 Nova Yenko SC 427 tops of our list of the rarest Chevrolet muscle cars. Yenko wanted to order the 427 engine in the compact Nova’s – but Chevrolet wouldn’t allow it for safety reasons.