Why Toyota stopped Scion
Toyota discontinued its Scion brand in August 2016 after nearly 13 years of operation. The decision to discontinue Scion was primarily driven by slumping sales and a shift in consumer preferences. Despite efforts to reinvigorate the brand with new models like the iA sedan and iM hatchback, Scion’s product lineup thinned and investment in the brand dried up. Additionally, Toyota found that young people today are less likely to try to stand apart from their parents and perceive the Toyota brand more favorably than Scion . As a result, Toyota decided to fold Scion’s model lineup into the standard Toyota brand starting with the 2017 model year .
The decision to discontinue Scion was also influenced by Toyota’s belief that it had achieved its goal of attracting and engaging young customers, which was the initial purpose of the Scion brand. The average age of a Scion buyer was 36 years old, and 70% of Scion buyers had never purchased a Toyota before. Toyota felt that it no longer needed a separate brand to target young buyers, as its core brand had become more appealing to younger customers.
It is worth noting that despite the discontinuation of the Scion brand, Toyota continued to offer service and repair for Scion customers through its dealerships and service centers.
In summary, Toyota stopped Scion due to declining sales, a shift in consumer preferences, and the belief that the brand had achieved its goal of attracting and engaging young customers.
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Is Scion coming back?
As of 2021, there is not any new information about Toyota bringing back the Scion brand. They discontinued the brand in 2016, and since then they have moved the best-selling models of the line over to Toyota to keep them available for interested buyers.
Why did Scion disappear?
On February 3, 2016, Toyota announced that the Scion brand would be phased out in August after the 2016 model year, stating that the company no longer required a specific marque to target younger demographics.
Why did Scion flop?
Some will argue that Scion’s death was a long time coming, a result of some ill-conceived vehicles, a tenuous product plan, a focus on music and lifestyle themes that are no longer seen as in sync with car culture, and a general resistance to change and evolve with its core demographic, a moving target of 18-34 year …
How long will a Scion last?
The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles. As long as you’re aware of the common problems of the particular vehicle you’re planning to buy, you’ll know what to look out for.
What car replaced the Toyota Scion?
You might have heard by now that Scion has been axed by Toyota.
Do scions have Toyota engines?
Considering they use the same engines and transmissions as their Toyota counterparts, factually their reliability should be the same. Knowing some people who owned them and Toyotas, the build quality on Scions can sometimes be worse in comparison to Toyotas.
Are scions reliable?
While the Scion brand may no longer be in production, it was a subsidiary of Toyota, a brand known for producing durable and reliable vehicles. This reliability has transferred well to the Scion xB, which boasts a generally solid track record of performance and minimal major issues.
How long did Scion last?
The now-defunct Scion brand was Toyota’s 13-year attempt at shaking up its sales model and bringing in younger buyers. Scion launched in 2003 with no-haggle pricing, and options were limited to dealer-installed accessories.
How long do Toyota scions last?
The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles. As long as you’re aware of the common problems of the particular vehicle you’re planning to buy, you’ll know what to look out for.
Who makes Scion now?
In 2016, the Scion brand found a new home at Toyota. While the Scion badge may have changed, our commitment remains the same – to embrace our customers’ diverse interests and lifestyles, and bring great products to market to meet their needs.
