Why Toyota stopped making Scion
Toyota decided to discontinue the Scion brand for several reasons. One of the main factors was that the millennials, whom Scion had expected to be loyal customers, did not choose Scion and instead opted for Toyota vehicles. Additionally, the pricing structure of Scion did not help its sales. Since many expensive features came as standard on Scions, consumers found them costlier than their rivals.
Another reason for the discontinuation of Scion was the modification of successful designs. Scion overlooked the key factor of its initial success, which was its unconventional and sometimes boxy design. They modified the successful designs in an attempt to connect with more buyers, but they did not realize that mainstreaming these designs would alienate the consumers who had made them successful in the first place.
Furthermore, Scion faced challenges in terms of sales and market performance. Scion sales were far short of their peak in 2006, and the xD and second-generation xB were in their seventh year without a substantial redesign ). The Scion iQ, which was a small and funky car, did not meet sales expectations and was characterized as a “disappointment” ). Additionally, relatively few Scion buyers were making follow-on purchases from the more profitable Toyota and Lexus lines, and Gen Y buyers were generally making more pragmatic car-buying choices due to economic factors ).
To address these challenges and consolidate their lineup, Toyota decided to re-badge some Scion models as Toyotas. The Scion iA, iM, and FR-S were rebranded as Toyota models for the 2017 model year. This move allowed Toyota to focus on attracting and engaging young customers while strengthening their main brand.
In summary, Toyota discontinued the Scion brand due to factors such as the preference of millennials for Toyota vehicles, the pricing structure of Scion, the modification of successful designs, and the challenges faced by Scion in terms of sales and market performance ).
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Why did Scion get discontinued?
Scion was an experiment that Toyota did to see if they could create more fun and unique-looking cars to target younger buyers. In the early years it was a pretty big success for them, but as time went on more people just moved to buy Toyotas and the brand lost its appeal.
Why are there no more scions?
They found out that they weren’t reaching their target consumers, and it ended up cannibalizing sales for Toyota. The cars were originally intended as an entry level vehicle for younger owners. While they were generally as good as Toyota vehicles, they were often less expensive.
How long will a Scion last?
The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles. As long as you’re aware of the common problems of the particular vehicle you’re planning to buy, you’ll know what to look out for.
What Scion cars is Toyota keeping?
Starting in the 2017 model year, the Scion FR-S, iA sedan and iM hatchback all will go by new names as they live on under the Toyota brand.
What are scions called now?
Toyota, the parent company behind the Scion brand, had decided to discontinue this youth-focused nameplate in August 2016 and most of the Scion-branded models have been branded as Toyotas.
How many miles will a Scion last?
Since they’re made by Toyota, they’re just as reliable. You can easily surpass 200k miles and the car will still run like new (I know from my 07 TC, which has about 210k atm).
What car replaced the Scion?
The Scion xB, along with the Toyota Matrix, was replaced by the second generation Toyota Auris-based Scion iM, which launched in April 2015 for the 2016 model year. Due to the discontinuation of the Scion marque, the Scion iM was re-branded as the Toyota Corolla iM for the 2017 model year.
Do scions use Toyota parts?
It’s freedom to take to the road knowing that your Scion will receive proper care by trained technicians using Genuine Toyota Parts, and that you’ll receive roadside assistance should you need it during the coverage1period.
How long do scions last?
The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles. As long as you’re aware of the common problems of the particular vehicle you’re planning to buy, you’ll know what to look out for.
Are scions as reliable as Toyota?
While the Scion brand may no longer be in production, it was a subsidiary of Toyota, a brand known for producing durable and reliable vehicles. This reliability has transferred well to the Scion xB, which boasts a generally solid track record of performance and minimal major issues.
