Why Toyota Shut Down Scion
Toyota decided to discontinue the Scion brand due to several factors:
1. Struggles with Sales: Scion experienced a decline in sales, selling 56,167 cars in 2015, down from a peak of 173,034 in 2006.
2. Product Line Challenges: The brand faced challenges with its product line, including the reception of the larger second-generation xB and a companion model called the xD, which were not as well received. Instead of regularly updating them, Toyota let them age, then made a brief attempt to rejuvenate Scion with niche models.
3. Prioritization of Toyota and Lexus Brands: Toyota prioritized its namesake brand and the Lexus luxury line, leading to a dry spell for new products for Scion as resources were reallocated to profitable lines.
4. Shift in Marketing Tactics: Toyota made efforts to appeal to a younger audience through various marketing tactics, including the launch of Project Genesis vehicles. However, the cars from this project were not as successful with younger buyers, leading to the founding of Scion. Despite an initial uptick in sales, the success did not last.
5. Brand Perception: There was a fundamental shift in young buyers’ attitudes towards Toyota, making it a more aspirational brand than Scion. Millennials began to see Toyota more favorably than they did Scion, contributing to the decision to discontinue the Scion brand.
In conclusion, the decision to discontinue the Scion brand was influenced by a combination of sales challenges, product line issues, and a shift in marketing and brand perception.
Contents
Do scions have Toyota engines?
Considering they use the same engines and transmissions as their Toyota counterparts, factually their reliability should be the same. Knowing some people who owned them and Toyotas, the build quality on Scions can sometimes be worse in comparison to Toyotas.
How long did Scion last?
The now-defunct Scion brand was Toyota’s 13-year attempt at shaking up its sales model and bringing in younger buyers. Scion launched in 2003 with no-haggle pricing, and options were limited to dealer-installed accessories.
What car replaced the Toyota Scion?
You might have heard by now that Scion has been axed by Toyota.
Are scions reliable?
While the Scion brand may no longer be in production, it was a subsidiary of Toyota, a brand known for producing durable and reliable vehicles. This reliability has transferred well to the Scion xB, which boasts a generally solid track record of performance and minimal major issues.
Is Scion coming back?
As of 2021, there is not any new information about Toyota bringing back the Scion brand. They discontinued the brand in 2016, and since then they have moved the best-selling models of the line over to Toyota to keep them available for interested buyers.
Why did Scion flop?
Some will argue that Scion’s death was a long time coming, a result of some ill-conceived vehicles, a tenuous product plan, a focus on music and lifestyle themes that are no longer seen as in sync with car culture, and a general resistance to change and evolve with its core demographic, a moving target of 18-34 year …
Who makes Scion now?
In 2016, the Scion brand found a new home at Toyota. While the Scion badge may have changed, our commitment remains the same – to embrace our customers’ diverse interests and lifestyles, and bring great products to market to meet their needs.
Why did Toyota discontinue Scion?
Discontinuation. On February 3, 2016, Toyota announced that the Scion brand would be phased out in August after the 2016 model year, stating that the company no longer required a specific marque to target younger demographics.
How long will a Scion last?
The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles. As long as you’re aware of the common problems of the particular vehicle you’re planning to buy, you’ll know what to look out for.
How many miles will a Scion last?
The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles.
