Why Toyota got rid of Scion
Toyota decided to discontinue the Scion brand for several reasons. One of the main factors was the cannibalization of sales between the Scion FR-S and the Scion tC models. Although the FR-S had strong initial sales, the combined sales of the FR-S and the redesigned tC did not match the sales of the tC alone during the period from 2005 to 2008. Industry observers concluded that the FR-S was cannibalizing sales of the similar tC model ).
Additionally, the Scion iQ model did not meet sales expectations and was considered a disappointment by observers. The xD and second-generation xB models were also in their seventh year without a substantial redesign, and Scion sales were still far below their peak in 2006. These factors contributed to Toyota allowing dealers to drop the Scion marque without penalty ).
Furthermore, Toyota believed that it had successfully attracted younger buyers to its core brand, making the Scion brand less necessary. The company felt that today’s younger buyers have a better appreciation of Toyota’s longtime brand strengths and that its current Toyota-brand products are more appealing to them than what Scion offered when it was first established.
As a result, Toyota made the decision to discontinue the Scion brand and re-badge some of the Scion models as Toyotas. The FR-S coupe, iA sedan, and iM hatchback were all re-badged as Toyota models, while the tC coupe was discontinued. The transition from Scion to Toyota took place in 2017 .
In summary, Toyota got rid of the Scion brand due to sales cannibalization, underperforming models, and the belief that its core brand was now more appealing to younger buyers ).
Contents
How long will a Scion last?
The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles. As long as you’re aware of the common problems of the particular vehicle you’re planning to buy, you’ll know what to look out for.
Is Scion coming back?
As of 2021, there is not any new information about Toyota bringing back the Scion brand. They discontinued the brand in 2016, and since then they have moved the best-selling models of the line over to Toyota to keep them available for interested buyers.
Why did Toyota discontinue Scion?
Discontinuation. On February 3, 2016, Toyota announced that the Scion brand would be phased out in August after the 2016 model year, stating that the company no longer required a specific marque to target younger demographics.
How many miles will a Scion last?
The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles.
Do scions have Toyota engines?
Considering they use the same engines and transmissions as their Toyota counterparts, factually their reliability should be the same. Knowing some people who owned them and Toyotas, the build quality on Scions can sometimes be worse in comparison to Toyotas.
Are scions reliable?
While the Scion brand may no longer be in production, it was a subsidiary of Toyota, a brand known for producing durable and reliable vehicles. This reliability has transferred well to the Scion xB, which boasts a generally solid track record of performance and minimal major issues.
Who makes Scion now?
In 2016, the Scion brand found a new home at Toyota. While the Scion badge may have changed, our commitment remains the same – to embrace our customers’ diverse interests and lifestyles, and bring great products to market to meet their needs.
Why did Scion flop?
Some will argue that Scion’s death was a long time coming, a result of some ill-conceived vehicles, a tenuous product plan, a focus on music and lifestyle themes that are no longer seen as in sync with car culture, and a general resistance to change and evolve with its core demographic, a moving target of 18-34 year …
How long did Scion last?
The now-defunct Scion brand was Toyota’s 13-year attempt at shaking up its sales model and bringing in younger buyers. Scion launched in 2003 with no-haggle pricing, and options were limited to dealer-installed accessories.
What car replaced the Toyota Scion?
You might have heard by now that Scion has been axed by Toyota.
