Why Toyota Ended Scion
Toyota ended the Scion brand for several reasons. One reason was that the Scion brand did not resonate with long-time Toyota buyers. The little Scion sections inside Toyota dealerships never made much sense to those who had been Toyota buyers for years or generations. The lack of recognition and appeal of the Scion brand diminished the name recognition that Toyota had earned over many years and multiple generations of vehicles.
Another reason for ending Scion was the cannibalization of sales. The introduction of the FR-S sports car had strong initial sales, but combined sales of the FR-S and the redesigned tC did not equal the sales of the tC alone during 2005 through 2008. Industry observers concluded that the FR-S was cannibalizing sales of the similar tC. Additionally, the Scion iQ did not meet sales expectations and was characterized as a “disappointment” ).
Furthermore, Toyota wanted to consolidate its lineup and streamline its branding. Starting in the 2017 model year, the Scion FR-S, iA sedan, and iM hatchback were rebranded as the Toyota 86, Corolla iM, and Yaris iA, respectively. This move allowed Toyota to incorporate popular Scion models under the Toyota nameplate, making the brand more diverse and unique.
In summary, Toyota ended the Scion brand due to a lack of recognition and appeal among long-time Toyota buyers, cannibalization of sales by the FR-S, and a desire to consolidate its lineup and streamline its branding ) [[5]].
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How many miles do scions last?
The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles. As long as you’re aware of the common problems of the particular vehicle you’re planning to buy, you’ll know what to look out for.
How long will a Scion last?
The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles. As long as you’re aware of the common problems of the particular vehicle you’re planning to buy, you’ll know what to look out for.
Why did Scion fail?
Why did Toyota kill Scion, which was known as a hipster brand among younger drivers? Their target audience was found to be buying Toyotas over the Scion. The intent of the Scion launch was to appeal to that younger crowd, so when they stopped buying them, the market for that brand was lost.
Is Scion coming back?
As of 2021, there is not any new information about Toyota bringing back the Scion brand. They discontinued the brand in 2016, and since then they have moved the best-selling models of the line over to Toyota to keep them available for interested buyers.
How many miles will a Scion last?
The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles.
Why did Toyota get rid of Scion?
Discontinuation. On February 3, 2016, Toyota announced that the Scion brand would be phased out in August after the 2016 model year, stating that the company no longer required a specific marque to target younger demographics.
Do scions use Toyota parts?
It’s freedom to take to the road knowing that your Scion will receive proper care by trained technicians using Genuine Toyota Parts, and that you’ll receive roadside assistance should you need it during the coverage1period.
Who makes Scion now?
In 2016, the Scion brand found a new home at Toyota. While the Scion badge may have changed, our commitment remains the same – to embrace our customers’ diverse interests and lifestyles, and bring great products to market to meet their needs.
Are scions as reliable as Toyota?
While the Scion brand may no longer be in production, it was a subsidiary of Toyota, a brand known for producing durable and reliable vehicles. This reliability has transferred well to the Scion xB, which boasts a generally solid track record of performance and minimal major issues.
What car replaced the Toyota Scion?
You might have heard by now that Scion has been axed by Toyota.
