Why did Toyota discontinue Scion?
Toyota decided to discontinue the Scion brand for several reasons. One of the main reasons was that Toyota felt they did not need a separate brand specifically designed to appeal to a younger demographic. Over the years, Toyota’s lineup changed and they were able to attract younger buyers who preferred having the Toyota badge on their cars compared to the Scion badge.
Additionally, Scion faced challenges in terms of sales and market appeal. The cars from Scion were from segments that were not as popular with younger buyers, which led to the failure of a previous project called Project Genesis. However, when Scion was founded, it initially saw a massive uptick in sales for Toyota. Unfortunately, this success did not last, and after 13 years, Scion was discontinued.
Another factor that contributed to the discontinuation of Scion was the failure to attract the millennial demographic as loyal customers. Many millennials chose Toyota instead of Scion, and the pricing structure of Scion also did not help. Scion’s cars often came with expensive features as standard, making them appear costlier than their rivals.
In summary, Toyota discontinued the Scion brand because they no longer felt the need for a separate brand targeting younger buyers, and they were able to attract younger buyers to their main Toyota lineup. Scion also faced challenges in terms of sales and market appeal, and the brand failed to attract the millennial demographic as expected [[3]].
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How many miles will a Scion last?
Since they’re made by Toyota, they’re just as reliable. You can easily surpass 200k miles and the car will still run like new (I know from my 07 TC, which has about 210k atm).
How long did Scion last?
The now-defunct Scion brand was Toyota’s 13-year attempt at shaking up its sales model and bringing in younger buyers. Scion launched in 2003 with no-haggle pricing, and options were limited to dealer-installed accessories.
Why did Toyota stop selling Scion?
Sales peaked in 2006 with 173,034 units sold. In 2010, Scion expanded into Canada. However, Toyota’s initial propositions of short product cycles and aggressive pricing based on low dealer margins became increasingly unsustainable as sales fell after the financial crisis of 2007–2008.
Are scions as reliable as Toyota?
While the Scion brand may no longer be in production, it was a subsidiary of Toyota, a brand known for producing durable and reliable vehicles. This reliability has transferred well to the Scion xB, which boasts a generally solid track record of performance and minimal major issues.
What car replaced the Toyota Scion?
You might have heard by now that Scion has been axed by Toyota.
Do Scion cars last long?
The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles. As long as you’re aware of the common problems of the particular vehicle you’re planning to buy, you’ll know what to look out for.
Do scions use Toyota parts?
It’s freedom to take to the road knowing that your Scion will receive proper care by trained technicians using Genuine Toyota Parts, and that you’ll receive roadside assistance should you need it during the coverage1period.
Who makes Scion now?
In 2016, the Scion brand found a new home at Toyota. While the Scion badge may have changed, our commitment remains the same – to embrace our customers’ diverse interests and lifestyles, and bring great products to market to meet their needs.
Why did Scion fail?
However, market preference changes with time, and Scion found itself in trouble when its intended market lost its penchant for attention-grabbing cars. Suddenly, those young buyers grew up and had no interest in over-amplified sound systems, undercarriage neon lights, supercharger kits, or funky wheels.
Is Scion coming back?
As of 2021, there is not any new information about Toyota bringing back the Scion brand. They discontinued the brand in 2016, and since then they have moved the best-selling models of the line over to Toyota to keep them available for interested buyers.
