Why did Toyota abolish Scion?

Why Toyota Abolished Scion
Toyota abolished the Scion brand at the start of the 2017 model year in August 2016 due to several reasons. One of the primary reasons was that Toyota’s initial propositions of short product cycles and aggressive pricing based on low dealer margins became increasingly unsustainable as sales fell after the financial crisis of 2007-2008 ). Additionally, the little Scion sections inside the Toyota dealerships never really made sense to long-time Toyota buyers, and the pricing structure of Scion didn’t help either, as most of the expensive features came as standard on Scions, making them costlier than rivals . Furthermore, Scion overlooked a key factor of its initial success – its unconventional design, and modifying these successful designs in the name of a refresh alienated the consumers who had made them successful in the first place.
The decision to discontinue Scion also came after Toyota attempted to reinvigorate the brand with new models, such as the iA sedan and iM hatchback, and proposed that it would get a version of the upcoming C-HR subcompact crossover. Despite these efforts, Scion’s sales fell short of the annual target of 100,000 cars, delivering fewer than 60,000 in its final year, making it the right move for Toyota from a cost standpoint and allowing them to reallocate and focus resources to profitable lines.
Ultimately, Scion achieved its goals of developing unique products and processes and bringing in new, younger customers to Toyota, and the decision to transition the brand back to Toyota was made to strengthen the company by learning how to better attract and engage young customers.

Is Scion coming back?

As of 2021, there is not any new information about Toyota bringing back the Scion brand. They discontinued the brand in 2016, and since then they have moved the best-selling models of the line over to Toyota to keep them available for interested buyers.

Who makes Scion now?

In 2016, the Scion brand found a new home at Toyota. While the Scion badge may have changed, our commitment remains the same – to embrace our customers’ diverse interests and lifestyles, and bring great products to market to meet their needs.

Why did Toyota get rid of Scion?

Why did Toyota kill Scion, which was known as a hipster brand among younger drivers? Because the Scion line lost money for Toyota. Eventually, Toyota folded the Scion brand and its marketing and rolled the cars into the Toyota line-up or discontinued them.

Are scions as reliable as Toyota?

While the Scion brand may no longer be in production, it was a subsidiary of Toyota, a brand known for producing durable and reliable vehicles. This reliability has transferred well to the Scion xB, which boasts a generally solid track record of performance and minimal major issues.

How long will a Scion last?

The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles. As long as you’re aware of the common problems of the particular vehicle you’re planning to buy, you’ll know what to look out for.

Do Scion cars last long?

The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles. As long as you’re aware of the common problems of the particular vehicle you’re planning to buy, you’ll know what to look out for.

Why did Scion fail?

However, market preference changes with time, and Scion found itself in trouble when its intended market lost its penchant for attention-grabbing cars. Suddenly, those young buyers grew up and had no interest in over-amplified sound systems, undercarriage neon lights, supercharger kits, or funky wheels.

Do scions use Toyota parts?

It’s freedom to take to the road knowing that your Scion will receive proper care by trained technicians using Genuine Toyota Parts, and that you’ll receive roadside assistance should you need it during the coverage1period.

What car replaced the Toyota Scion?

You might have heard by now that Scion has been axed by Toyota.

How many miles will a Scion last?

The well-maintained Scion tC can last more than 250,000 miles. There are even reports of their Scion tCs lasting over 500,000 miles.