Why Ford stopped production of the Ford Fiesta
Ford decided to discontinue the production of the Ford Fiesta for several reasons. Here are the main factors that contributed to this decision:
1. Transition to Electric Vehicles: Ford is focusing on electrification and aims to have electric vehicles make up 40% of its global sales by 2030. As part of this transition, Ford is moving more rapidly to electrify its entire model range of passenger cars and light commercial vehicles.
2. Declining Sales: The Ford Fiesta, which had been the UK’s best-selling new car for 12 years straight, experienced a significant decline in sales since the middle of the last decade. Sales numbers for the car have fallen off in recent years, as buyers have shifted their preferences towards SUV-style cars.
3. PCP Car Finance: Many consumers buying a Fiesta used PCP car finance, which means they had a deadline for replacing the car at the end of the agreement.
4. Focus on SUVs and Trucks: Ford has been shifting its focus towards SUVs and trucks in North America. In 2018, Ford announced that it would kill most of its car lineup in North America and prioritize SUVs and trucks.
5. Production Changes: Ford is transforming its Cologne plant in Germany into a fully battery-electric plant, which required the space currently used for Fiesta production. The Cologne plant will be used for the production of high-volume electric vehicles.
It’s important to note that the decision to discontinue the Ford Fiesta was specific to certain regions. Ford stopped selling the Fiesta, along with the Focus and the Fusion, in the United States back in 2018 due to slow sales. However, the Fiesta continued to be produced and sold in Europe until its discontinuation in June 2023.
Overall, the decision to stop production of the Ford Fiesta was driven by Ford’s strategic focus on electrification, declining sales, and a shift in consumer preferences towards SUVs and trucks.
Contents
- Why was Ford Fiesta discontinued?
- Are Ford Fiestas good cars?
- Is the Ford Fiesta a reliable car?
- Will the Ford Fiesta come back?
- Is Ford going to buy back Fiesta?
- What are Ford replacing Fiesta with?
- How long does a Ford Fiesta last?
- What is the future of the Ford Fiesta?
- Why did the Ford Fiesta fail?
- What was wrong with the Ford Fiesta?
Why was Ford Fiesta discontinued?
The Fiesta was axed because the brand “needed the space in the factory” to produce the upcoming Ford Explorer electric SUV, Martin Sander, general manager of Ford Model E Europe, told Autocar in December 2022. “We decided to build our first high-volume electric vehicle here in Cologne,” said Sander.
Are Ford Fiestas good cars?
The Ford Fiesta Reliability Rating is 4.0 out of 5.0, which ranks it 15th out of 21 for subcompact cars.
Is the Ford Fiesta a reliable car?
Unfortunately, the Fiesta finished in 12th place out of 19 cars in the small car class of our most recent What Car? Reliability Survey, albeit with a reasonably good overall score of 94.9%. It finished above the Audi A1, Skoda Fabia and Volkswagen Polo, but below the Honda Jazz, Mini and Toyota Yaris.
Will the Ford Fiesta come back?
Ford stopped production of all three-door versions of the Fiesta earlier in 2022, and with crumbling sales, the five-door bodyshell will also be sacrificed at the final Fiesta manufacturing plant, Ford’s historic German facility in Cologne (where the company has been based since 1932).
Is Ford going to buy back Fiesta?
Ford also eventually agreed to a settlement in 2020 that required it to buy back defective Fiesta and Focus models as well as pay out at least $30 million in cash.
What are Ford replacing Fiesta with?
the Puma
Ford presents the Puma as the natural successor to the Fiesta’s enduring legacy. The Puma is crafted with family needs in mind, a segment where the Fiesta has historically thrived.
How long does a Ford Fiesta last?
According to carparts.com, a typical Ford Fiesta will last 200,000 miles with excellent maintenance and constant, proper use. Some might push far beyond that point, while others could struggle and fall apart before nearing the 200,000-mile mark. Ultimately, much of it depends on the driver.
What is the future of the Ford Fiesta?
What Will Replace the Ford Fiesta? There won’t be any replicable version of the Fiesta. The three-door model of the Fiesta has already been discontinued earlier in 2022, and the five-door version has also been stopped. Although there’s no direct replacement for the Fiesta, Ford isn’t abandoning the compact car market.
Why did the Ford Fiesta fail?
The investigation revealed issues with the Fiesta’s pawl spring tabs, which didn’t allow the car doors to shut all the way. Ford issued a massive recall of 830,000 vehicles after the NHTSA put 400,000 Ford Focus cars under investigation. The Fiesta’s door latch components are also prone to freezing in low temperatures.
What was wrong with the Ford Fiesta?
Ford Fiesta EcoBoost problems
The most common issue with Ford’s EcoBoost engine is overheating caused by the cooling system. However, this primarily affected early Fiesta models, whose nylon coolant pipes were prone to failing at high temperatures. Ford issued a recall and repaired most of the affected models.