Why did the Ford Excursion fail?

The Ford Excursion’s Lack of Market Success
The Ford Excursion, a large SUV produced from 1999 to 2005, did not achieve significant market success, leading to its discontinuation. The vehicle’s size was a major factor in its lack of popularity. It was considered too big for many consumers, which limited its appeal. Additionally, the Excursion’s poor fuel economy and high fuel consumption were criticized, especially during a time when environmental concerns were growing. The SUV’s size and fuel inefficiency likely contributed to its failure in the market.
Ford’s Cost-Cutting Measures
Ford’s decision to discontinue the Excursion was also influenced by the company’s financial situation at the time. Ford was experiencing losses and embarked on a cost-cutting campaign, which included discontinuing vehicles that were not performing well in the market. The Excursion’s lack of market success and the need for profitability likely played a role in Ford’s decision to end its production.
Potential for Collectability
Despite its lack of market success, the Ford Excursion has gained a following among enthusiasts who appreciate its size and capabilities. Some individuals are willing to pay high prices, up to $100,000, for custom-built Excursions. The vehicle’s rarity and unique features have contributed to its appeal as a collectible item.
Future Possibilities
While there have been speculations about a potential revival of the Ford Excursion, there is currently no official confirmation from Ford regarding a new model. However, some enthusiasts and fans of the Excursion believe that a revived version could find success in today’s SUV market. The demand for large SUVs remains strong, and a redesigned Excursion with modern features and improved fuel efficiency could potentially attract buyers.
In summary, the Ford Excursion failed to achieve market success due to its large size, poor fuel economy, and high fuel consumption. Ford’s cost-cutting measures and the need for profitability also played a role in its discontinuation. However, the Excursion has gained a following among enthusiasts and there have been discussions about a potential revival in the future.

Is an Excursion a good truck?

Most reliable car I have ever owned!
I’ve owned this truck for 15 years never ANY major problems! Extremely Reliable. On or off road this truck is great. You can tow anything with this Beast.

What replaced the Excursion?

The Ford Excursion was dropped in 2005 and was replaced by a longer-wheelbase version of the Expedition.

What mistakes did Ford make?

Henry Ford failed

• He burned through all the money from his first group of investors without producing a car.
• He eventually produced a car and raised another $60,000 in share capital, but his Detroit Auto Company went bankrupt.
• In the 1920s, Henry Ford refused to update the Model T car, leading sales to fall dramatically.

Why are Ford Excursions so expensive?

Ford only manufactured the Excursion model for five model years and less than 200,000 ever made it onto public roads. Many that did get put into use were driven into the ground or exported to the Middle East, where the trucks have a very popular following.

When did they quit making excursions?

2005
Ford stop selling the Excursion after the 2005 model year. It, like Hummer’s SUVs, was ahead of its time, because large, three-row SUVs have suddenly surged in popularity recently.

Is a Ford Excursion bigger than a Chevy Suburban?

Comparison shoppers ordinarily find the Suburban a more reasonable full-size SUV than the Excursion. The Excursion is not just bigger; many buyers can’t fit it in a garage—and we’re talking about a regular-sized, suburban home garage, not a city garage.

How rare are Ford excursions?

Of course, it also helps that Ford sold enough Excursions for them to not be excessively rare, but few enough that good ones are getting thin on the ground. Sales data claims 195,405 were sold in America between 1999 and 2005, fewer than the number of Explorers Ford sold in 2022 alone.

Why did Ford end the Excursion?

After largely meeting sales projections at its launch, demand for the model line was affected by the energy crisis of the 2000s. While able to produce 70,000 examples yearly, sales from 2001 onward struggled to reach half of that capacity, becoming the lowest-selling SUV sold by Ford or Lincoln-Mercury.

Which is bigger Ford Expedition or Excursion?

The upcoming 2021 Ford Excursion will be the largest SUV in its segment. Previously, Excursion was 226 inches long. To compare, Expedition MAX is 222 inches long.

Is the Excursion coming back?

In the meantime, the 2024 Ford Expedition will carry on mostly unchanged for the new model year, but it seems as if there’s at least one change coming the SUV’s lineup – the addition of the new, optional Excursion Package, which is already live in the 2024 Ford Expedition build and price configurator.