Why Ram Removed Dodge
In 2009, Dodge and RAM formally separated into their own respective divisions within the Fiat Chrysler Automobiles Group (FCA). This move allowed both branches to focus on their respective traits, with Dodge retaining its cars, SUVs, and minivans, while the RAM truck lineup eventually became its own brand completely.
The separation took place to enable more focused development of new models. Dodge created the Dodge Challenger to compete with the Chevy Corvette sports car, while the RAM lineup could focus on creating more powerful engines and more resilient builds for various applications.
The split also allowed for a more distinct brand identity, with Dodge focusing on performance vehicles like the Charger, while Ram became an entirely truck brand.
This move was part of a broader restructuring of the Chrysler Group, with Ram becoming a separate part of the same company that focuses solely on trucks, and Dodge retaining its focus on cars, SUVs, and minivans. This separation was intended to better focus each brand and provide more clarity for consumers and vehicle buyers.
In summary, the separation of Dodge and RAM in 2009 allowed both brands to focus on their respective strengths and develop more distinct brand identities, with Dodge concentrating on cars, SUVs, and minivans, and Ram becoming an entirely separate brand focusing solely on trucks.
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Why do Ram trucks not say Dodge anymore?
It wasn’t until 2010 that Ram became its own brand. At this time was when Ram no longer carried the Dodge name. Dodge does not create trucks anymore, Ram is now its own company and they build the trucks mentioned above as well as a line of cargo and passenger vans called Promaster.
Why is RAM its own brand now?
Why Did Dodge RAM Split? Dodge & RAM splitting in 2009 allowed each to develop their own brand identities, with RAM focusing on delivering highly-capable trucks with plenty of premium features, and Dodge focusing on delivering performance-oriented muscle cars & SUVs.
What happened between Dodge and Ram?
Are Dodge and Ram the Same Thing? In 2009, the Chrysler Group restructured the Dodge brand. Cars and minivans went under the Dodge nameplate, while its trucks, the Dodge Ram and Dodge Dakota, became Ram trucks. Since the 2010 model year, Ram has been a separate part of the same company that focuses solely on trucks.
When did Dodge stop making Ram?
2009
Later pickup trucks under the Dodge brand included the Dodge Dakota in 1987 and the Dodge Durango in 1998. Today, Dodge offers the Durango as an SUV only. In 1994, Dodge rebranded its larger, highly sought-after pickup trucks as Dodge Ram and continued making them until 2009.
Why is Ram its own brand now?
Why Did Dodge RAM Split? Dodge & RAM splitting in 2009 allowed each to develop their own brand identities, with RAM focusing on delivering highly-capable trucks with plenty of premium features, and Dodge focusing on delivering performance-oriented muscle cars & SUVs.
Is Ram no longer owned by Dodge?
When Did Dodge and RAM Split? Chrysler acquired Dodge in 1981 and kept their most popular models, including RAM pickup trucks. From 1981 to 2009, their pickup trucks were named “Dodge RAM,”. After 2009, RAM trucks became its own brand.
Who owns Ram now?
Dodge’s parent company, Chrysler, decided to make RAM a stand-alone name for their pickup trucks in 2009. That’s why if you purchase a Dodge pickup truck at our Chrysler Dodge Jeep Ram dealership, there’s a distinction between models made before and after 2009.
Who owns RAM now?
Dodge’s parent company, Chrysler, decided to make RAM a stand-alone name for their pickup trucks in 2009. That’s why if you purchase a Dodge pickup truck at our Chrysler Dodge Jeep Ram dealership, there’s a distinction between models made before and after 2009.
Why did Dodge get rid of the Ram logo?
Dodge and Ram eventually separated into their own entities, and when the truck brand branched out in 2010, they took the ram logo with them. This meant Dodge had to produce a new logo, but the brand decided to do something even better… they produced two!
Who owns RAM trucks now?
Dodge’s parent company, Chrysler, decided to make RAM a stand-alone name for their pickup trucks in 2009. That’s why if you purchase a Dodge pickup truck at our Chrysler Dodge Jeep Ram dealership, there’s a distinction between models made before and after 2009.
