Why did RAM drop the Dodge name?
RAM dropped the Dodge name in 2009 when Dodge and RAM formally separated into their own respective divisions. This decision allowed both branches to focus on their respective traits and specialties. Although RAM trucks were initially associated with Dodge and carried the Dodge Ram name, no RAM truck produced after 2009 has carried the word “Dodge” in its name. The separation was part of a brand strategy by Fiat Chrysler Automobiles Group (FCA) to better concentrate on performance cars under the Dodge brand and to allow RAM to focus on its line of trucks. The split also gave management the ability to sell or kill either brand separately if financial circumstances required it. Since then, RAM trucks have been labeled solely as RAM, even though both RAM and Dodge are still part of the same company.
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Is Ram still owned by Dodge?
They’re still part of the same company, but Dodge cars, SUVs, and minivans are under the Dodge brand, and their pickup trucks are under RAM.
What does Ram stand for Dodge?
The name “Ram” was intended to pay homage to the Ram air hood, which had first become popular around 1933. Dodge-brand trucks quickly became popular throughout the twentieth century, and in the 1980s, the company founded Dodge Ram, or just Ram, a name many will associate with premium pickup trucks.
Are RAM trucks better than Ford?
Performance and Handling
When it comes to performance, the Ram 1500 offers more power. However, the Ford offers a hybrid F-150 model. Both pickups offer RWD and AWD capabilities and come with an array of performance features that add to the driving experiences they offer.
What does RAM stand for Dodge?
The name “Ram” was intended to pay homage to the Ram air hood, which had first become popular around 1933. Dodge-brand trucks quickly became popular throughout the twentieth century, and in the 1980s, the company founded Dodge Ram, or just Ram, a name many will associate with premium pickup trucks.
Is RAM still owned by Dodge?
They’re still part of the same company, but Dodge cars, SUVs, and minivans are under the Dodge brand, and their pickup trucks are under RAM.
When did Dodge Ram drop the Dodge?
2009
When Did Dodge and RAM Split? Chrysler acquired Dodge in 1981 and kept their most popular models, including RAM pickup trucks. From 1981 to 2009, their pickup trucks were named “Dodge RAM,”. After 2009, RAM trucks became its own brand.
Is Ram losing the Hemi?
The Ram 1500’s Hemi V8 will be replaced by two new engine options for MY 2025. An all-new Tungsten trim will join the 1500 stable as the new top-of-the-line trim. The tried and true Pentastar V6 will remain as the standard engine option.
What happened between Dodge and Ram?
Are Dodge and Ram the Same Thing? In 2009, the Chrysler Group restructured the Dodge brand. Cars and minivans went under the Dodge nameplate, while its trucks, the Dodge Ram and Dodge Dakota, became Ram trucks. Since the 2010 model year, Ram has been a separate part of the same company that focuses solely on trucks.
Why is it called Ram and not Dodge?
Dodge’s parent company, Chrysler, decided to make RAM a stand-alone name for their pickup trucks in 2009. That’s why if you purchase a Dodge pickup truck at our Chrysler Dodge Jeep Ram dealership, there’s a distinction between models made before and after 2009.
Why is Dodge now Ram?
The separation of the Dodge and Ram brands allowed each brand’s manufacturing facilities to focus on research and development for new vehicle models. Upon its split, Dodge focused its work on developing muscle cars and sedans that it could market to compete with vehicles produced by Jeep and Chevrolet.
