Why did Ram and Dodge split?
Ram and Dodge split in 2009 to allow each brand to focus on their respective traits and specialties. The separation was a strategic decision made by Fiat Chrysler Automobiles Group (FCA), the parent company of both brands. By splitting into their own divisions, Dodge could concentrate on developing muscle cars and sedans, while Ram could focus on producing powerful trucks with advanced capabilities.
The split allowed Dodge to prioritize research and development for new vehicle models in the muscle car and sedan segments, while Ram could dedicate its resources to creating innovative and high-performance pickup trucks.
Since the split, Ram has become its own brand and no longer carries the Dodge name. Ram trucks produced after 2009 do not include the word “Dodge” in their name, although some consumers still refer to them as Dodge Ram out of habit.
Overall, the separation of Ram and Dodge into separate divisions allowed each brand to focus on their unique strengths and cater to their specific customer bases [[3]].
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What’s the difference between Dodge and Ram?
Are Dodge and Ram the Same Thing? In 2009, the Chrysler Group restructured the Dodge brand. Cars and minivans went under the Dodge nameplate, while its trucks, the Dodge Ram and Dodge Dakota, became Ram trucks. Since the 2010 model year, Ram has been a separate part of the same company that focuses solely on trucks.
Is Ram still owned by Fiat?
Ram Trucks, stylized as RAM and formerly known as the Ram Truck Division (of Chrysler), is an American brand of light to mid-weight trucks and other commercial vehicles, and a division of Stellantis (previously Fiat Chrysler Automobiles).
When did Dodge stop making RAM?
2009
Later pickup trucks under the Dodge brand included the Dodge Dakota in 1987 and the Dodge Durango in 1998. Today, Dodge offers the Durango as an SUV only. In 1994, Dodge rebranded its larger, highly sought-after pickup trucks as Dodge Ram and continued making them until 2009.
Will RAM still use the Hemi?
For the near term, most Ram trucks will be powered by combustion engines. Starting in the first quarter of 2024, the eight-cylinder Hemi that has been central to light-duty Ram pickup marketing since 2003 will be phased out.
Who owns RAM now?
Stellantis
While both Dodge and RAM are currently owned by Stellantis (formerly known as FCA group), they are their own unique automotive brands, not unlike how GMC and Chevy are their own unique brands under the General Motors umbrella. Read on or contact us to learn more.
Why did Dodge choose RAM?
The name “Ram” was intended to pay homage to the Ram air hood, which had first become popular around 1933. Dodge-brand trucks quickly became popular throughout the twentieth century, and in the 1980s, the company founded Dodge Ram, or just Ram, a name many will associate with premium pickup trucks.
Will Ram still use the Hemi?
For the near term, most Ram trucks will be powered by combustion engines. Starting in the first quarter of 2024, the eight-cylinder Hemi that has been central to light-duty Ram pickup marketing since 2003 will be phased out.
Is Ram getting rid of the Hemi?
With the 2025 Ram 1500 launch, Stellantis is retiring the 5.7-liter Hemi V8 engine option and replacing it with its all-new Hurricane family of V6 engines. But don’t pout about the loss of pistons too long. The new engines offer more power and torque and improved fuel efficiency, the company says.
Is Ram still considered Dodge?
Pre-2009 trucks are called Dodge RAM, whereas post-2009 pickups are only called RAM trucks. They’re still the same company; the only difference is that Dodge SUVs, minivans, and cars are under Dodge branding, and their pickups are labeled as the RAM brand.
Is Ram owned by Jeep?
FCA, or Fiat Chrysler Automobiles, is the parent company that oversees the full Alfa Romeo, Chrysler, Dodge, RAM, FIAT, and Jeep brands. While FIAT and Alfa Romeo are fairly recent acquirements, the full FCA lineup often has similar features and proprietary technologies, such as the Uconnect® suite.
