Why did Lexus change their logo?

Lexus changed their logo to signify a change coming to the brand and to catch people’s attention. The new logo features bold “LEXUS” lettering across the back of their vehicles, replacing the traditional Lexus logo [[3]]. According to Brian Bolain, Lexus’ global head of marketing, the change is part of the brand’s strategy to signify a new chapter under its electrification strategy. The new logo design is seen as sleeker and more minimalistic, giving the vehicles a modern and bold look. The previous logo, which featured a polished silver “L” encased in a circle, underwent subtle changes over the years. The new logo design is part of Lexus’ efforts to stay current and make a visual impact on the aesthetic of their vehicles.

Why did Lexus get rid of their logo?

The brand’s marketing boss reportedly said “this may seem like a dumb way” to signify change, “but it catches your eye.” Lexus has decided it’s time for change, both drastic and subtle.

Is Lexus still owned by Toyota?

Yup! Lexus is owned by the Toyota Motor Corporation and is headquartered in Japan alongside Toyota. Lexus models were primarily built in Japan until 2003, when the Lexus RX 330 was built in Ontario. The Lexus brand has manufacturing plants all over the world producing luxury vehicles for Brandon drivers to enjoy.

What is Lexus called in Japan?

Lexus did not exist as a brand in its home market until 2005, and all vehicles marketed internationally as Lexus from 1989 to 2005 were released in Japan under the Toyota marque and an equivalent model name.

What year Lexus IS to stay away from?

This information helps them make informed decisions when buying used cars. For instance, Lexus RX350 years to avoid are between 2007 and 2015. This is because there were complaints about oil leaks, dashboard cracking, steering problems, rattling front doors, etc.

Is Lexus just a rebranded Toyota?

Lexus is the luxury branch of the Toyota parent company. However, Lexus and Toyota aren’t exactly the same brand, even though they share some platforms and components. In fact, some Lexus vehicles are even manufactured in Toyota factories in North America and Japan.

What does the symbol of Lexus mean?

A simple silver-grey finish on a stylized “L”, surrounded by an oval that could be the outline of the earth, or simply the representation of a circuitous route that has brought you there and back again in your Lexus.

Does Lexus need a new logo?

Lexus is about to go for a range-wide change for the rear end of its vehicles. Instead of having the company’s logo displayed on the trunk lid or the hatch door, upcoming Lexus models will switch to the brand name written on the back.

What is the story of the Lexus logo?

Representatives of Toyota said that the logo was adoption of precise math formula. The first autos with new logo on their body were resented in 1988 at the Chicago, NY and LA Auto Show. The Lexus logo features a steel gray theme which depicts creativity, perfection, sophistication and modernity.

Is Lexus just a glorified Toyota?

Everyone is well aware that Lexus vehicles are Toyota derivatives that focus on offering a more luxurious and premium ownership experience. For years, just like their Toyota counterparts, Lexus cars have been praised for their reliability, dependability, attention to detail, and comfort.

When did Lexus change their logo?

With the 2022 NX, Lexus is introducing a new design for the rear ends of its future models. The crossover was the first production vehicle to lose its Lexus logo at the back and instead receive bold “LEXUS” letters across the boot lid. It turns out, the same treatment will be given to all models.