Why did Lexus change the grill?

Why did Lexus change the grill?
Lexus changed its grill design to create a distinctive and unique front fascia that would set its cars apart from other vehicles on the market. The company wanted to establish a strong visual identity for the brand and differentiate itself from competitors. The new grill design, known as the spindle grille, was introduced to give Lexus vehicles a more aggressive and dynamic look. The spindle grille has been polarizing, with some people loving the bold design while others find it unattractive.
The decision to change the grill design was driven by the desire to address criticisms that Lexus cars were competent but boring. Toyota president and CEO Akio Toyoda wanted to redefine the Lexus brand and make it more exciting and engaging. The corporate spindle grille was one of the results of this effort to inject more personality and emotion into Lexus vehicles.
The new grill design has had an impact on sales. After the introduction of the spindle grille, Lexus experienced a significant increase in sales. For example, in December 2013, Lexus had its best sales month in seven years, and in Europe, sales of the 2013 IS model rose by 65 percent compared to the previous year.
Despite some criticism and mixed reception, Lexus has continued to use the spindle grille across its entire lineup. The design has become a signature feature of Lexus vehicles and has helped to establish a recognizable brand identity.

What does the Lexus is stand for?

Intelligent Sport
Our mid-size Sports Sedan, the Lexus IS stands for Intelligent Sport. Redesigned in 2021, the all-new Lexus IS outperforms its predecessor in every way capturing the hearts of younger drivers seeking a bold, intelligent drive.

Will Lexus ever change the grill?

Lexus will move from the spindle grille to the “spindle body,” using more body surface to suggest the spindle shape, perhaps to enable its future EVs. Progress? It remains to be seen but the new 2023 RX crossover which supposedly demonstrates this new direction, still presents one scary visage.

What is the Lexus spindle grill?

In all its applications, the spindle grille provides an anchor point from which much of the car’s visual impact is created, such as the lines of the bonnet, the arrangement of the headlamps and daytime running lights, the depth of the front bumper and the sculpting of the front wings.

What year Lexus is to stay away from?

This information helps them make informed decisions when buying used cars. For instance, Lexus RX350 years to avoid are between 2007 and 2015. This is because there were complaints about oil leaks, dashboard cracking, steering problems, rattling front doors, etc.

When did Lexus change their grill?

2011
The much-talked-about Lexus Spindle Grille made its debut way back in 2011 at the New York Auto Show. And ever since the covers were pulled off the LF-Gh Concept, the spindle has gone through many different shapes and sizes, and, we might add, with various degrees of success.

What is the purpose of the spindle on a car?

In an automobile, the wheel spindle, sometimes called simply the spindle, is the part of the suspension system that carries the hub for the wheel and attaches to the upper and lower control arms.

Why do luxury cars have big grills?

Big grills are designed by car makers for easier identification of the brand with their brand name, logo on it. Like the BMW, Audi, which have their distinctive logg affixed to the large grills. Also these grills provide better aerodynamics and wind draft for cooling of the radiator.

Why are car grilles so big?

Even though many car noses now have tons of sensors such as radar sensors, cameras and other electronic gadgets the grill size is just for looks and is mostly due to vehicle designers emphasizing the brand identity and drawing a distinct face for the vehicle.

Why Lexus instead of Toyota?

In a head-to-head comparison, Lexus offers a more expansive lineup of sports vehicles than Toyota. Lexus vehicles have more powerful engines and premium suspension systems that deliver more exciting driving dynamics.

Is Lexus just a Toyota?

Is Lexus made by Toyota? No need to wonder any longer! The Lexus brand is headquartered in Japan and though it is owned by the Toyota Motor Corporation, it acts as its own independent entity as well.