AHG Auto Service » Make » Honda » Why did Honda change its logo?

Why did Honda change its logo?

Honda Logo Change
Honda changed its logo over the years for various reasons, reflecting the evolution of the company and its products. The logo has undergone several modifications, each with its own significance and impact on the brand’s identity.
Evolution of the Logo:
The Honda logo has evolved over time, reflecting the company’s growth and changing design trends. The original logo featured the word “Honda” underneath an enlarged and stylized letter “H” in a simple serif typeface, setting it apart from its competitors. In 1969, the logo underwent a dramatic change, featuring a much simpler design with only the “H” emblem remaining, displayed in white on a black background, giving it a sleek and modern look. The logo was updated again in 1981, with the switch from a rectangle to a rounded square, a simplified “H,” and the addition of the company name in a bold black font at the bottom of the design, giving it a sleek, modern look. The logo was further updated in the year 2000, adding more color and texture to the design, with the name “Honda” appearing in a bright red shade.
Reasons for Change:
The changes in the logo design were necessary as the products changed and brand identities evolved. The simplicity of the design and the foresight of the designers of the first logo have allowed for minimal increments in its logo through the journey from the middle of the last century to the modern-day digital era. The modifications in the logo have reflected the company’s commitment to consistency and quality, as well as its response to changing design trends and marketing strategies.
Motorcycle Logo:
When Honda released a motorcycle version of its brand, it also created a new logo. The motorcycle logo for the Honda brand is a simplified version of its previous designs, featuring a stylistic red evident in all Honda wordmarks and a simplified wing shape above the word Honda for the motorcycle image.
In summary, Honda changed its logo over the years to reflect the company’s growth, changing design trends, and response to evolving marketing strategies. The modifications have been minimal, reflecting the company’s commitment to consistency and quality.

1961 – 1969
The first Honda car logo was quite different from today’s design. The overall concept and colour scheme were very basic. The badge had a burgundy-red rectangular background with the letter ‘H’ at the centre in a light blue colour. This logo stayed with the brand for the next eight years.

Why is the Honda motorcycle logo a wing?

The Honda Wing logo started life in 1947, just prior to the formation of the Honda Motor Company, by Soichiro Honda himself as a symbol of his dream for the future success of his business. Soichiro was inspired at the time by the Greek goddess ‘Nike’ who personified Victory.

Why is the Honda logo an H?

Honda Logo: An Automotive Breakdown
Honda was founded by Soichiro Honda in 1948 in Minato, Tokyo, Japan. The trapezoidal “H” found on the front of Honda vehicles stands for the Sorichiro’s last name – the Honda mark.

What does wing logo mean?

What does a wing logo represent? Wings logos are a great way to insinuate speed, movement, freedom, the ability to fly and reach new heights, exploring boundaries and success. No matter if it’s an angel wings logo, eagle wings logo or simply abstract wings, their expressivity and power of symbolization is far-reaching.

That all changed in 2021, when the company revealed its new logo, which transformed Kia’s traditional wordmark of three clearly defined letters into an angular glyph kerned so tightly that it looks more like a KN than a K-I-A.

What was the original logo of Honda?

1961 – 1969
The first Honda car logo was quite different from today’s design. The overall concept and colour scheme were very basic. The badge had a burgundy-red rectangular background with the letter ‘H’ at the centre in a light blue colour. This logo stayed with the brand for the next eight years.

What is the real logo of Honda?

The current Honda logo has an H in 3D silver design and its full name appears in bright red below the H. But the Honda logo wasn’t the same 50 years back!

1961 to 1969: The first Honda logo
The container was burgundy red, and the “H” was inscribed in the lightest of blues. The logo’s wider top and narrow bottom gave it a unique perspective, the kind that the automobile industry had never seen. The font of the “H” looked oddly different than any recognizable font.

Why does Honda have 2 different logos?

Yes, Honda uses two different logos: the “Honda” wordmark logo and the “Honda H” emblem logo. The wordmark is used for textual applications, while the emblem logo is used for visual representation, such as on vehicles. Having two logos allows Honda to maintain brand consistency across various design needs and contexts.

What does the new Honda logo mean?

The new “H” shape is very reminiscent of the original Honda badge, which had the top prongs stretched wider than the lower prongs of the letter in a wedge shape. Honda says this new design “symbolizes two outstretched hands.”

AHG Auto Service

At AHG, we are committed to always providing our Perth customers with the best service and benefits when it comes to their vehicle servicing and repair needs. We have over 30 passenger and commercial vehicle dealerships in WA and can handle all of your car servicing needs no matter the make or model.

Leave a Comment