Why Ford Stopped the Flex
The Ford Flex was discontinued due to several factors that contributed to its low sales and lack of competitiveness in the SUV market.
1. Lack of Promotion and Updates:
– The Flex lived in a virtual sales shadow, with early consumer interest giving way to indifference, matched by Ford’s lack of promotion and minimal updates for the vehicle.
2. Market Shift Towards Larger SUVs:
– The American public’s preference shifted towards ever-larger crossovers and SUVs, leading to a decline in interest for the Flex.
– The Ford Explorer, a taller, heavier, and no roomier SUV version of the Flex, outsold the Flex by several magnitudes, indicating a market preference for larger SUVs.
3. Competition and Sales Performance:
– The Flex faced tough competition from other SUVs, both within Ford’s own lineup and from other automakers, leading to small sales numbers and ultimately causing Ford to discontinue the model.
4. Strategic Focus on Growing Segments:
– Ford’s decision to discontinue the Flex was part of the automaker’s plan to strengthen its focus on products in the heart of the fastest-growing segments, indicating a strategic shift in their product lineup.
5. Styling and Design:
– The Flex’s polarizing boxy design, while drawing a devoted following, also provoked criticism from those who disliked its unusual shape, which may have contributed to its limited appeal.
In summary, the Ford Flex was discontinued due to a combination of factors, including lack of promotion, market shifts towards larger SUVs, tough competition, strategic focus on growing segments, and the polarizing nature of its design.
Contents
- Is Ford Flex a reliable car?
- Is the Ford Flex a good reliable vehicle?
- Is the Ford Flex ever coming back?
- What did the Ford Flex replace?
- Why was Ford Flex discontinued?
- How many miles will a Ford Flex last?
- What year Ford Flex is the most reliable?
- What problems did the Ford Flex have?
- What are the cons of a Ford Flex?
- Are Ford Flex reliable?
Is Ford Flex a reliable car?
The Ford Flex Reliability Rating is 3.5 out of 5.0, which ranks it 7th out of 8 for minivans. The average annual repair cost is $713 which means it has average ownership costs. The frequency and severity of repairs are both fairly average when compared with all other vehicles.
Is the Ford Flex a good reliable vehicle?
According to fordproblems.com, the Flex scores 24th out of 44 other Ford issues. It’s right in the middle of the pack. Although the Ford Flex doesn’t have incredible reliability, it’s not the worst.
Is the Ford Flex ever coming back?
In a word, no. The 3-row mid-size crossover SUV was retired in 2019– the final year Ford manufactured the Flex. If you’re a fan of the Ford Flex, but want a newer model SUV, our D’Orazio Ford team is happy to show you all the 2023 Ford SUV models available, including: Ecosport.
What did the Ford Flex replace?
The Ford Flex is a full-size crossover SUV or MPV that was manufactured by the Ford Motor Company; a single generation was produced from the 2009 to 2019 model years. Introduced as the successor to the Ford Taurus X, the model line also functionally replaced the Ford Freestar minivan.
Why was Ford Flex discontinued?
Its boxy shape that combined minivan spaciousness with wagon-like sportiness offered a good choice for crossover shoppers who wanted something new. However, with fierce competition among three-row SUVs, Ford made the decision to end production after the 2019 model run.
How many miles will a Ford Flex last?
Typically, you can expect a Ford Flex to last around 200,000 miles with excellent care, according to carparts.com. Making it to this age requires care and maintenance on your end, along with excellent driving.
What year Ford Flex is the most reliable?
2019: The 2019 Ford Flex is considered one of the best years due to its high reliability rating, improved gas mileage and the culmination of the best features and improvements – including the latest technology – from previous years.
What problems did the Ford Flex have?
Some of the most common Ford Flex problems include alternator, fuel pump control module, and electronic power-steering assist issues.
What are the cons of a Ford Flex?
Here are three cons that stood out the most:
- Low-quality audio system.
- Boring base engine.
- Unimpressive interior.
Are Ford Flex reliable?
The Ford Flex Reliability Rating is 3.5 out of 5.0, which ranks it 7th out of 8 for minivans. The average annual repair cost is $713 which means it has average ownership costs.