Why did Ford stop the Edge?

Reasons for Ford Discontinuing the Edge
Ford decided to discontinue the Edge due to several factors, including the introduction of new SUV models, changes in the company’s overall strategy, and market dynamics.
1. Introduction of New SUV Models: AutoForecast Solutions, an industry analyst firm, reported that Ford has decided to scrap the next-generation Edge program in favor of upcoming SUVs like the Ford Bronco, Bronco Sport, and a newly updated Ford Escape.
2. Changes in Company Strategy: Ford’s decision to discontinue the Edge is part of a broader strategy shift. The company has stopped manufacturing sedans entirely, except for the Mustang, and is focusing on expanding its utility vehicle lineup with new models like the Bronco and Bronco Sport.
3. Market Dynamics: The Edge faced increasing competition in the midsize SUV segment, with more than a dozen competitors entering the market since its launch in 2007. Despite its popularity, Ford may have considered the market dynamics and the potential for lost volume with the rest of its SUV lineup.
4. Production Considerations: The Ford assembly plant in Oakville, Ontario, which produces the Edge, is also a factor in the decision. The company is considering shutting down the Canadian assembly plant that produces the Edge, presenting an opportunity for the company to shift away from the facility.
In summary, Ford’s decision to discontinue the Edge was influenced by the introduction of new SUV models, changes in the company’s overall strategy, market dynamics, and production considerations.

Why is Ford discontinuing so many cars?

A combination of factors influenced Ford’s decision to stop making cars. By shifting toward trucks, SUVs, and EVs, Ford aims to align itself with the evolving market dynamics, capitalize on emerging trends, and secure a strong position in the future of mobility.

Are Ford Edge reliable?

Reliability is also on-point because this model has no widespread mechanical issues, except for the soy-based wiring that attracts rodents. Consumer Reports gave the 2020 Ford Edge reliability and owner satisfaction scores of 4.0 out of 5.0.

Is the Ford Edge considered a good car?

The Ford Edge Reliability Rating is 3.5 out of 5.0, which ranks it 11th out of 26 for midsize SUVs.

What is going to replace the Ford Edge?

There are several potential successors to the Ford Edge, including electric SUVs, compact urban SUVs, vehicles with advanced autonomous features, hybrid SUVs, and SUVs with enhanced connectivity and infotainment systems.

What car is the Ford bringing back for 2024?

From electric SUVs to revamped classics, here are some Ford vehicles to anticipate in 2024: 1. Ford Mustang Mach-E: The Mustang Mach-E, Ford’s all-electric SUV, has been a game-changer since its introduction. In 2024, expect to see enhancements in its range, performance, and tech features.

What is the major problem with Ford Edge?

Faulty airbags, bad windshield seals, and fuel tank defect are some of the major issues reported by Ford Edge owners through the years.

How long will a Ford Edge last?

A well-maintained 2021 Ford Edge can last around 250,000 miles, which is a bit shorter than the long-lasting Toyota Highlander. Regular annual maintenance costs are slightly higher than average, according to data provided by Repair Pal, at $581 per year.

Is there going to be a 2024 Ford Edge?

The 2024 Edge delivers up to 335 horsepower, which lends itself to a sporty, agile performance. Although Ford had announced that it would discontinue the Edge after the 2023 model year, the powers that be changed their mind. The 2024 Edge will be in production through January! You can order your 2024 Edge right now!

What years are worst for a Ford Edge?

The Worst Years: 2007, 2011, 2012, 2013
2007, 2011, 2012, and especially 2013 are the worst Ford Edge years you should stay away from.

Why is Ford getting rid of the Edge?

Ford’s decision to discontinue the Edge is part of a larger strategy to streamline their SUV lineup, focusing on newer models that align better with current consumer preferences, next-generation vehicle technologies, and the shift towards electrification.