Why did Ford stop making the F-150 Lightning?

Why Ford Stopped Making the F-150 Lightning
Ford stopped making the F-150 Lightning for several reasons, as indicated by various sources:
1. Production Adjustment Due to Slowing Customer Demand:
– Ford reduced the weekly production of the F-150 Lightning in response to slowing customer demand. The company informed its dealers to prepare for an average production volume of 1,600 electric trucks per week, down from the current 3,200 trucks produced weekly at the Rouge Electric Vehicle Center in Dearborn, Michigan.
2. Model Year Switchover and Quality Checks:
– Ford canceled some dealer orders for the 2023 F-150 Lightning in the US and Canada due to the model year switchover and additional quality checks at the Rouge Electric Vehicle Center. This move was made to match the 2023 supply with demand as the company prepared to change over to 2024 Lightning production .
3. Potential Battery Issue and Production Halt:
– Production of the F-150 Lightning was temporarily halted due to a potential battery issue. Ford shut down production and shipping of the electric truck while investigating the issue. However, there were no reported accidents or injuries associated with the potential battery problem.
4. Impact of UAW Strike and Lack of Demand:
– There were rumors linking the cancellation of dealer orders for the F-150 Lightning to the current UAW strike and lack of demand for Ford’s electric pickup. However, Ford confirmed that the strike did not directly impact the Rouge EV Center but wreaked havoc among Ford’s parts suppliers.
In summary, Ford’s decision to stop making the F-150 Lightning was influenced by a combination of factors, including production adjustments, model year switchover, quality checks, potential battery issues, and the impact of the UAW strike and customer demand .

Why is Ford discontinuing the F-150?

Jan 19 (Reuters) – Ford Motor (F.N) , opens new tab said on Friday it would reduce production of its F-150 Lightning pickup truck, as demand for electric vehicles (EVs) has been lower than expected.

Did Ford lose $36,000 on every electric F-150 Lightning sold?

The F-150 Lightning drew oohs and aahs from the press when it was unveiled in May 2021. Yet the electric pickup has been plagued with defects that have required recalls. It sold a mere 24,165 Lightnings last year and lost roughly $36,000 on each EV in the third quarter.

Why is no one buying Ford Lightning?

“The issue is the price they’re willing to pay has come down.” The Lightning still sells well, relative to last year. The company moved almost 4,400 units last month—that’s less than 10 percent of the total sales of F-150s in a given month, but 113 percent greater than last November’s sales.

Is F-150 Lightning selling well?

Ford sold just over 24,000 Lightnings last year, up 55% from 2022. But dealers are reporting slower sales and rising inventories on the electric truck, which starts at just under $50,000. Electric vehicle sales overall grew 47% to a record 1.19 million last year, according to Motorintelligence.com.

Why did Ford stop making the F-150 Lightning?

Last month, Ford said it would reduce production of its F-150 Lightning, as demand for electric vehicles (EVs) has been lower than expected.

Is Ford losing money on F-150 Lightning?

Ford lost an estimated $36,000 on each of the 36,000 EVs it delivered to dealers in the third quarter, the company said in October, after announcing earlier it would slow the ramp-up of money-losing EVs, shifting investment to Ford’s commercial vehicle unit and citing plans to quadruple sales of gas-electric hybrids …

Why is the F-150 Lightning so expensive?

A Ford representative told us the company “will continue to match Lightning production to customer demand,” but reducing supply seems more likely to keep MSRPs higher, and the Lightning out of the hands of otherwise interested buyers, when a price cut might spur more demand.

Why Ford is done selling Lightning?

Some buyers said the electric Lightning did not meet expectations, and Ford has slashed its production plans for the pickup because sales are lagging.

What is the life expectancy of the F-150 Lightning?

However, with proper care and maintenance, an F-150 Lightning can last for many years and hundreds of thousands of miles. Ford trucks in general have a reputation for being durable and long-lasting, and the F-150 Lightning is no exception.

Why is Ford losing so much money on electric vehicles?

The reasons given were an unwillingness by customers to pay extra for its electric vehicles. You see, they’re too expensive, and now Ford’s massive transformation into an EV company is now going to take a lot longer than before.