Why Ford Stopped Making the Lincoln Town Car
The decision to discontinue the production of the Lincoln Town Car was influenced by several factors:
1. Customer Base and Platform Age: The customer base for the Lincoln Town Car platform was primarily older, with the average age being 72 and over. This demographic was not expected to purchase many new cars due to factors such as death and deteriorating health.
2. Dated Platform and Image: The Lincoln Town Car was considered a very dated platform, which had become a drag on the company’s image in the eyes of more youthful customers. This likely contributed to the decision to discontinue its production.
3. Shift in Market Strategy: Ford Motor Company had been implementing a strategy to no longer produce traditional cars, except for select models such as the Mustang and its multiple variants. This shift in strategy led to the discontinuation of the Lincoln Town Car, as well as other traditional car models.
4. Replacement Vehicle: When Ford announced the decision to discontinue making the Lincoln Town Car, it provided a replacement vehicle aimed squarely at the livery market. Ford decided to replace the limousine version of the classic Lincoln Town Car with a variant of its popular MKT vehicle. This allowed limousine company owners who wished to stay with the Ford brand for their livery fleets to purchase stretch and super-stretch MKT vehicles.
In summary, the decision to stop making the Lincoln Town Car was influenced by the aging customer base, the dated platform, a shift in market strategy away from traditional cars, and the introduction of a replacement vehicle for the livery market.
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Contents
- Is Lincoln still owned by Ford?
- Is Ford bringing back the Lincoln Town Car?
- What is the Ford version of the Lincoln Town Car?
- What is the life expectancy of a Lincoln Town Car?
- What is the new Lincoln truck called?
- How reliable is Lincoln Town Car?
- Did Ford buy out Lincoln?
- What is a Lincoln Town Car worth?
- What replaced the Lincoln Town Car?
- Why did the Lincoln Town Car get discontinued?
Is Lincoln still owned by Ford?
About Lincoln
Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com.
Is Ford bringing back the Lincoln Town Car?
Although we have no immediate plans to bring back the Lincoln Town Car, we recognize its unique legacy and appreciate the continued interest in Town Car.
What is the Ford version of the Lincoln Town Car?
Through 79. Again is a top trim for the Continental. Available in two and four-door models the two doors are renamed Town Coupe. And all them came standard with vinyl roofs starting in 1975.
What is the life expectancy of a Lincoln Town Car?
With proper maintenance, it can last over 250,000 miles with little to no problems. Air leaks, coolant leaks, blown-out spark plugs, and vehicle control issues are some of the most commonly reported problems with the Lincoln Town Car.
What is the new Lincoln truck called?
Lincoln Mark LT
| Lincoln Mark LT | |
|---|---|
| Class | Full-size luxury pickup truck |
| Body style | 4-door pickup truck |
| Layout | Front engine, rear-wheel drive / Four-wheel drive |
| Related | Ford Expedition Ford F-Series Lincoln Navigator |
How reliable is Lincoln Town Car?
The Lincoln Town Car is an extremely reliable vehicle, ranking 2nd out of 30 cars in its class, according to RepairPal. With proper maintenance, it can last over 250,000 miles with little to no problems.
Did Ford buy out Lincoln?
In 1922, Ford purchased the company but Lincoln continued to operate separately until around 1940. In 1940, Lincoln became an official division of Ford Motor Company.
What is a Lincoln Town Car worth?
TrueCar has 88 used Lincoln Town Car models for sale nationwide, including a Lincoln Town Car 4dr Sedan Signature Limited and a Lincoln Town Car 4dr Sedan Executive w/Livery Pkg. Prices for a used Lincoln Town Car currently range from $3,999 to $24,990, with vehicle mileage ranging from 11,639 to 198,705.
What replaced the Lincoln Town Car?
In 1981, the Continental was renamed the Lincoln Town Car to accommodate the 1982 seventh-generation Continental. After 2002, the Continental was retired, largely replaced by the Lincoln MKS in 2009; in 2017, the tenth-generation Continental replaced the MKS.
Why did the Lincoln Town Car get discontinued?
Lincoln scrapped the Town Car in 2011 as it launched its bid to move upmarket. The model may not have been as sexy as a Mercedes E-class sedan, but it was a horse when it came to pulling revenue. For a number of years in the 1980s and 1990s, the company sold more than 100,000 Town Cars.
