Why did Ford stop making F-150 Lightning?

Why Ford stopped making the F-150 Lightning
Ford stopped making the F-150 Lightning for a few reasons. Firstly, there were rumors that Ford canceled some dealer orders for the F-150 Lightning in the US and Canada due to the current UAW strike and potential lack of demand for Ford’s electric pickup. However, these rumors were not entirely accurate. Ford confirmed that the cancellation of some dealer orders was actually due to the model year switchover, rather than any significant issues.
Additionally, Ford decided to reduce the weekly production of the F-150 Lightning in response to slowing customer demand. The company informed its dealers to prepare for an average production volume of 1,600 electric trucks per week, down from the current 3,200 trucks produced at the Rouge Electric Vehicle Center in Dearborn, Michigan. This adjustment in production reflects the need to match Lightning production with customer demand.
It’s worth noting that the F-150 Lightning faced challenges in terms of pricing and charging options. The initial starting price of the Lightning was advertised as $41,669, but it actually started at $52,000, which affected its affordability and appeal to a wider range of customers. The truck also experienced several price hikes, further diminishing its everyman appeal. Additionally, the growth rate for electric vehicle adoption has slowed down recently, leading to a pullback in EV investment by automakers, including Ford .
In summary, Ford stopped making the F-150 Lightning due to a combination of factors, including the model year switchover, slowing customer demand, pricing challenges, and the overall market conditions for electric vehicles [[8]].

Is Ford losing money on F-150 Lightning?

Ford lost an estimated $36,000 on each of the 36,000 EVs it delivered to dealers in the third quarter, the company said in October, after announcing earlier it would slow the ramp-up of money-losing EVs, shifting investment to Ford’s commercial vehicle unit and citing plans to quadruple sales of gas-electric hybrids …

Why Ford is done selling Lightning?

Some buyers said the electric Lightning did not meet expectations, and Ford has slashed its production plans for the pickup because sales are lagging.

Is Ford cancelling electric vehicles?

Ford is increasing production of its Bronco SUV and Ranger pickup, while cutting production of its all-electric F-150 Lightning, the automaker said Friday.

Did Ford lose $36,000 on every electric F-150 Lightning sold?

The F-150 Lightning drew oohs and aahs from the press when it was unveiled in May 2021. Yet the electric pickup has been plagued with defects that have required recalls. It sold a mere 24,165 Lightnings last year and lost roughly $36,000 on each EV in the third quarter.

Why did Ford stop making the F-150 Lightning?

Last month, Ford said it would reduce production of its F-150 Lightning, as demand for electric vehicles (EVs) has been lower than expected.

Why is no one buying Ford Lightning?

“The issue is the price they’re willing to pay has come down.” The Lightning still sells well, relative to last year. The company moved almost 4,400 units last month—that’s less than 10 percent of the total sales of F-150s in a given month, but 113 percent greater than last November’s sales.

Why is Ford losing so much money on electric vehicles?

The reasons given were an unwillingness by customers to pay extra for its electric vehicles. You see, they’re too expensive, and now Ford’s massive transformation into an EV company is now going to take a lot longer than before.

What is the life expectancy of the F-150 Lightning?

However, with proper care and maintenance, an F-150 Lightning can last for many years and hundreds of thousands of miles. Ford trucks in general have a reputation for being durable and long-lasting, and the F-150 Lightning is no exception.

Why is Ford discontinuing the F-150?

Jan 19 (Reuters) – Ford Motor (F.N) , opens new tab said on Friday it would reduce production of its F-150 Lightning pickup truck, as demand for electric vehicles (EVs) has been lower than expected.

Is F-150 Lightning selling well?

Ford sold just over 24,000 Lightnings last year, up 55% from 2022. But dealers are reporting slower sales and rising inventories on the electric truck, which starts at just under $50,000. Electric vehicle sales overall grew 47% to a record 1.19 million last year, according to Motorintelligence.com.