Why did Ford discontinue the Bronco in 1996?

Why Ford Discontinued the Bronco in 1996
The Ford Bronco was discontinued in 1996 for several reasons. One of the main factors was the decline in demand for large two-door SUVs at that time. Ford recognized this shift in consumer preferences and decided to replace the Bronco with the four-door Ford Expedition, which better aligned with the evolving market demands. Additionally, Ford introduced the larger Ford Excursion as a successor to the Bronco, catering to customers who desired a larger SUV.
While the decline in demand for two-door SUVs was a significant factor, it is worth noting that the decision to discontinue the Bronco was not solely based on sales figures. The discontinuation also took into account the changing landscape of the automotive industry and the need to adapt to evolving consumer preferences.
It is worth mentioning that the Bronco had a successful run, spanning five generations and selling well during its production years. However, Ford made the strategic decision to discontinue the model in order to better align with market demands and introduce new SUV models that would cater to a wider range of customers.
Overall, the decision to discontinue the Ford Bronco in 1996 was driven by a combination of declining demand for two-door SUVs and the need to adapt to changing market preferences. Ford replaced the Bronco with the four-door Ford Expedition and introduced the larger Ford Excursion to cater to different customer needs.
I hope this provides the information you were looking for! Let me know if you have any more questions.

Is Ford paying not to buy the Bronco?

Ford is paying Bronco buyers big money to buy a different vehicle. According to incentive bulletins sent to dealers, the American automaker is compensating 2023 Bronco buyers with a $2,500 discount for canceling their order and buying a different vehicle, or when choosing one less affected by supply chain constraints.

Is a 1996 Bronco a classic?

Even after all the fancy SUVs that have succeeded it, the 1996 Bronco remains a popular American classic.

Why are older Broncos so expensive?

Some of the key factors that determine the price are the condition of the vehicle, its rarity, and its overall desirability. For example, Early Bronco models (those produced from 1966-1977) are typically more valuable than later models.

Why did the Bronco get discontinued?

Following a decline in demand for large two-door SUVs, Ford discontinued the Bronco after the 1996 model year, replacing it with the four-door Ford Expedition; followed by the larger Ford Excursion.

What year did Ford bring back the Bronco?

Now the Ford Bronco is back home rolling off the line at Michigan Assembly Plant. The all-new sixth-generation 2021 Bronco two-door and first-ever Bronco four-door model are being shipped to dealers and then to customers who started their journey with a reservation last summer.

What is the oldest Ford Bronco?

The First Bronco was built as a teal green, 6-cylinder half-cab at the Ford Michigan pilot production plant in 1966. This truck would later receive a V8 transplant and red paint scheme while passing through the hands of Carroll Shelby.

Was there blood on O.J. Simpson’s Bronco?

He testified that the blood of Simpson, Brown, and Goldman was on the glove: Brown’s blood was found on the sock in Simpson’s bedroom and Goldman’s blood was found in Simpson’s Bronco. All but one drop of blood collected by Fung and Mazzola was PCR testable.

Why did OJ run in his Bronco?

Simpson, an NFL hall of fame running back turned film and television personality, fled in a white Ford Bronco SUV after having been served the arrest warrants for the murder of his ex-wife, Nicole Brown Simpson, and her friend, Ron Goldman.

What is a 1996 Ford Bronco worth today?

Used 1996 Ford Bronco Pricing

	Original MSRP	KBB Fair Purchase Price (nat’l average)
Sport Utility 2D	$25,375	$13,471

Did they discontinue the Bronco because of OJ?

Ford did not kill the Bronco line due to the O.J. Simpson case. In fact, the discontinuation of the Ford Bronco was unrelated to that event. The Ford Bronco was initially produced from 1965 to 1996 as a rugged SUV known for its off-road capabilities.