Why did Ford discontinue Bronco?

Why Ford Discontinued the Bronco
The Ford Bronco, a two-door SUV that was in production for 30 years, was discontinued for several reasons. One of the main reasons often considered to have caused the discontinuation of the Bronco was the shift in consumer preferences during the 90s. SUVs were becoming popular not because of their ability to be rugged and off-road, but because of their ability to haul around families. Additionally, the soccer mom era and changing consumer demands played a significant role in the discontinuation of the Bronco.
Furthermore, the Bronco was built on a platform shared with the F150, and as sales were slumping, Ford faced challenges with the platform and the changing market demands. The discontinuation also coincided with the increasing popularity of more family-friendly SUVs and the company’s need to adapt to the changing automotive landscape.
It’s important to note that the discontinuation of the Bronco was not solely due to the O.J. Simpson incident, as it’s often popularly believed. While this event may have had some impact on the public perception of the vehicle, it was not the sole reason for its discontinuation.
In addition, Ford’s commitment to the Biden administration’s goal of 50% electric vehicle sales by 2030 may have influenced the decision, as another gas-powered truck likely didn’t align with this aspiration.
Finally, the recent chip shortage has also impacted Ford’s production, leading to halts in the production of the brand-new Bronco SUV.
Overall, the discontinuation of the Ford Bronco was influenced by a combination of factors, including changing consumer preferences, market demands, platform challenges, and broader industry trends.
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What changes are coming for 2024 Bronco?

The 2024 Ford Bronco will no longer include the front axle disconnect feature on the Big Bend, Black Diamond and Outer Banks versions. Conversely, the Towing Prep Package will now come standard on every version except the Raptor, with dealer-installed equipment for the towing package.

What is happening with Ford Bronco?

Ford Motor Company is recalling select 2023-2024 Ford Bronco models over an issue with the rear quarter glass panels.

Is the Bronco a good buy?

“The Ford Bronco is a highly capable off-roader that makes minimal sacrifices to on-road drivability. Downsides include fuel economy, wind noise, braking distances and some cheap-looking interior materials.”

Which Ford Bronco engine is having problems?

What Ford Broncos Are Affected by Valve Train Problems? There’s no official list, from either Ford or the government, about which Ford Broncos are vulnerable to 2.7-liter V6 engine troubles. The issues began with the 2021 model year, the first of the current-generation Bronco, so this is the starting point.

Is Ford making a 2024 Bronco?

2024 Bronco. As shown $53,210 8. 2024 Ford Bronco® Black Diamond™ with Sasquatch package and optional front bumper (Ford Performance heavy-duty modular) in Azure Gray (extra cost color).

What replaced the Ford Bronco?

Following a decline in demand for large two-door SUVs, Ford discontinued the Bronco after the 1996 model year, replacing it with the four-door Ford Expedition; followed by the larger Ford Excursion.

Is Ford paying not to buy the Bronco?

Ford is paying Bronco buyers big money to buy a different vehicle. According to incentive bulletins sent to dealers, the American automaker is compensating 2023 Bronco buyers with a $2,500 discount for canceling their order and buying a different vehicle, or when choosing one less affected by supply chain constraints.

Are the new Broncos reliable?

We expect the 2024 Bronco will be less reliable than the average new car. This prediction is based on data from the 2022 and 2023 models, plus the Ford brand scores.

Why are Broncos selling over MSRP?

Moreover, the production line of the new Bronco was also affected by the pandemic while a bunch of quality control issues, factory closures, and supply chain delays. All of this led to a shortage of new Broncos on the market which prompted dealers to raise the price up to cope with all these problems.

Did Ford discontinue the base Bronco?

The base Ford Bronco is no more, with the 2024 lineup now starting with the $41,025 Big Bend model.