Why Dodge Stopped Making the Viper
The Dodge Viper was discontinued for a combination of reasons, including declining sales, marketing missteps, and changes in the automotive industry.
Declining Sales and Market Changes
The Viper’s sales declined over the years, particularly after the 2008 recession, and never fully recovered, leading to its temporary discontinuation in 2010. Despite its return in 2013 with more advanced technology, sales never fully rebounded, with only 585 Vipers sold in its last year. The model’s lackluster sales performance, especially during the rebuilding phase of the auto industry, contributed to its discontinuation.
Marketing Missteps
The Dodge team’s failure to effectively communicate the Viper’s remarkable qualities and positive features, as well as a marketing campaign that turned into a marketing fail, also played a role in the Viper’s discontinuation. The frustration expressed by unsatisfied customers due to the Viper’s shortcomings became more popular than its positive qualities, further impacting its sales.
Changes in the Automotive Industry
The Viper faced competition from other Dodge models, such as the Hellcat Challenger and Charger, which offered more power and better performance in a straight line while costing substantially less. This, combined with the Viper standing out less against the competition, contributed to its decline in popularity.
In summary, the Dodge Viper was discontinued due to declining sales, marketing missteps, and changes in the automotive industry, ultimately leading to its production ending in 2017.
Contents
- Why did the Dodge Viper fail?
- What is the rarest Dodge Viper?
- Why were Dodge Vipers destroyed?
- Can you still buy a Viper?
- Why did they stop the Dodge Viper?
- How much does a brand new Viper cost?
- Is Dodge going to make the Viper again?
- Why is the Dodge Viper so fast?
- What is the Dodge Viper famous for?
- What is faster a Viper or Corvette?
Why did the Dodge Viper fail?
Meanwhile, bad rep and misrepresentations also didn’t help with car sales. Some argued that the Viper was too loud, while others complained that several technology and safety features were outdated. Notably, the Viper also didn’t receive much love from Europeans, as they enjoyed criticizing it for its shortcomings.
What is the rarest Dodge Viper?
So they dug their hands into the parts bin. And created the iconic Viper v10 power plant the 8 liter V10 produced around 400 horsepower. Which means only 40 horsepower for silver.
Why were Dodge Vipers destroyed?
According to theSeattle Times, Chrysler said in an email that two Vipers from the educational fleet “got loose” and were involved in accidents costing Fiat-Chrysler millions. The Vipers, being pre-production cars, aren’t street-legal, so keeping the cars around could be a potential liability for the automaker.
Can you still buy a Viper?
Unfortunately, the Dodge Viper has been discontinued and is no longer in production.
Why did they stop the Dodge Viper?
Only 630 were sold in 2016. New safety regulations regarding side curtain airbags came into effect, which was not something the automaker was willing to spend the extra money on, so Fiat Chrysler (FCA) decided to put the Viper to bed and closed its Conner Assembly Plant in Michigan in August of 2017.
How much does a brand new Viper cost?
2017 Dodge Viper
| TRIM | Original MSRP | 5-Year Cost to Own |
|---|---|---|
| SRT Coupe | $87,895 | N.A. / N/A |
| GT Coupe | $95,895 | N.A. / N/A |
| GTC Coupe | $95,895 | N.A. / N/A |
| GTS Coupe | $107,995 | N.A. / N/A |
Is Dodge going to make the Viper again?
In terms of exterior styling it would obviously closely mirror the past generations. With a super sleek. And rounded appearance. And a super tall Hood.
Why is the Dodge Viper so fast?
How on earth did Dodge engineers build this world-beating machine—and price it under $121,000? There’s no secret to the Viper’s acceleration. It’s just straight-up brute force, with that 8.4-liter V10 kicking 645 horses and 600 lb. -ft.
What is the Dodge Viper famous for?
The Viper was designed by Chrysler’s Tom Gale. The Viper is powered by a V10 engine. The Viper has been featured in a number of movies and television shows, including “The Fast and the Furious” and “Need for Speed.” The Viper is a popular choice for track racing.
What is faster a Viper or Corvette?
The Viper’s 3.8-second 0-to-60 sprint is still plenty quick, but it’s almost a half-second slower than the Vette’s. Some of that difference comes down to an issue of engine rpm and gearing. The Vette, for example, can reach 60 mph in first gear, whereas the Viper must use up a time-consuming gearshift.
