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Why did Dodge split Ram?

Why Ram Split from Dodge
In 2009, Ram split from Dodge to form its line of trucks. This separation allowed each brand’s manufacturing facilities to focus on research and development for new vehicle models. Dodge dedicated its resources and efforts toward sedans and muscle cars, such as the Dodge Challenger SRT Demon, while Ram poured time and energy into researching and creating advanced and powerful pickup trucks, such as the Ram 3500 and more [[3]].
The split into separate entities happened so Dodge could focus on building new vehicles that could compete against models like the Chevrolet Corvette and Jeep Wrangler. This split allowed the brand to create stand-outs like the Dodge Charger and Challenger muscle cars, the Durango SUV, and more fan favorites, while Ram could focus on creating more powerful engines and more resilient builds for its lineup of trucks.
The Italian crew that’s now calling the shots at Chrysler made it official that the Dodge Ram truck brand is being split away from the Dodge car brand to better focus each brand. This reorganization allowed Chrysler to protect and develop the unique nature of the product offerings within the Dodge brand, while the Ram name would be used on a number of consumer- and work-oriented vehicles, including light- and heavy-duty trucks, SUVs, and cargo vans.
Overall, the split between Dodge and Ram allowed each brand to specialize and innovate in their respective areas, with Dodge focusing on performance cars and SUVs, and Ram concentrating on creating powerful and resilient pickup trucks.

Are RAM trucks better than Ford?

Performance and Handling
When it comes to performance, the Ram 1500 offers more power. However, the Ford offers a hybrid F-150 model. Both pickups offer RWD and AWD capabilities and come with an array of performance features that add to the driving experiences they offer.

Who owns RAM now?

Ram Trucks

Company type Division
Key people Timothy Kuniskis (Ram Brand CEO)
Products Trucks and vans
Parent Stellantis
Website ramtrucks.com

Why did Dodge choose RAM?

The name “Ram” was intended to pay homage to the Ram air hood, which had first become popular around 1933. Dodge-brand trucks quickly became popular throughout the twentieth century, and in the 1980s, the company founded Dodge Ram, or just Ram, a name many will associate with premium pickup trucks.

Are Ram trucks still considered Dodge?

Pre-2009 trucks are called Dodge RAM, whereas post-2009 pickups are only called RAM trucks. They’re still the same company; the only difference is that Dodge SUVs, minivans, and cars are under Dodge branding, and their pickups are labeled as the RAM brand.

Who owns Ram trucks now?

the Chrysler group
In 2009, Dodge’s parent company, Chrysler, decided to make RAM a standalone marque. But both Dodge and RAM are owned by the Chrysler group, which is itself a subsidiary of Stellantis.

Is a Ram better than a Chevy?

In the showdown between the Chevy Silverado 1500 and the RAM 1500, the Silverado comes out as the winner for several reasons. It offers superior towing capacity, a stylish, spacious, and high-tech interior, and a comprehensive suite of driver-assistance features.

Why did Dodge change the name of the truck to RAM?

In 2009 FCA decided to change the name of their truck division from Dodge Ram to RAM Trucks for 2010. This move was made in the midst of the 2008 financial crisis in which some believe was to sector their lineup just in the event one should fail it would not affect the other.

What’s the difference between Dodge and RAM?

Are Dodge and Ram the Same Thing? In 2009, the Chrysler Group restructured the Dodge brand. Cars and minivans went under the Dodge nameplate, while its trucks, the Dodge Ram and Dodge Dakota, became Ram trucks. Since the 2010 model year, Ram has been a separate part of the same company that focuses solely on trucks.

Who owns RAM trucks now?

the Chrysler group
In 2009, Dodge’s parent company, Chrysler, decided to make RAM a standalone marque. But both Dodge and RAM are owned by the Chrysler group, which is itself a subsidiary of Stellantis.

Are Ram trucks better than Ford?

Performance and Handling
When it comes to performance, the Ram 1500 offers more power. However, the Ford offers a hybrid F-150 model. Both pickups offer RWD and AWD capabilities and come with an array of performance features that add to the driving experiences they offer.

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