Reason for Dodge Leaving the UK
Dodge left the UK due to a combination of factors, including the restructuring of Chrysler across Europe under new owner Fiat, poor sales, and the onset of the Great Recession. The move was expected to see Lancia models launched in the UK and Europe with Chrysler badges to make use of the existing dealer sales and servicing network. Dodge will still have a presence in some European markets but will retreat to a niche role in most, or a complete withdrawal as in the UK. It is not yet known whether the all-new 2012 Viper will be available in the UK; its most likely to be available as an unofficial import or officially through Chrysler dealerships. Dodge has been axed from the UK, and no more Dodge models would be sold in the country after the unloved Journey MPV was quietly deleted from price lists .
Other Insights
It’s worth noting that Dodge’s departure from NASCAR was also influenced by declining team interest and the level of factory support that an economically-troubled manufacturer could no longer justify spending on a sport whose popularity was also declining.
Additionally, the departure from NASCAR was also attributed to the failure of the manufacturer to replicate its initial success, leading to Dodge’s decision to leave the sport in 2012 .
In a broader context, Dodge’s parent firm, Chrysler, was being restructured across Europe under new owner Fiat, which also contributed to the decision to pull the Dodge marque from the UK due to poor sales.
Overall, Dodge’s departure from the UK was influenced by a combination of market restructuring, poor sales, and broader economic challenges, leading to the decision to retreat to a niche role in most European markets or a complete withdrawal as in the UK .
Contents
What country owns Chrysler now?
The auto company that some Americans may still refer to as Chrysler became part of a conglomerate called Stellantis NV (STLA), based in the Netherlands, on Jan. 16, 2021. Fiat Chrysler Automobiles (“FCA”) officially merged with PSA Group, owner of the Peugeot automobile brand, at that time.
Why is there no Dodge in the UK?
Dodge and Ram exited the UK market in 2010 and this was followed by Chrysler in 2017 after sales volumes dropped to an unsustainable level and the products failed to resonate with UK customers. FCA Group instead looked to focus on its Jeep brand as its main offering from the US.
Why did FIAT fail in America?
Its abrupt withdrawal from the United States was not caused by the slowdown in small-car demand alone, but also by the unfavourable reputation it had earned for turning out cars widely perceived as unreliable and rust-prone.
Why do Chrysler not sell in UK?
News: Chrysler axed in the UK
It cites declining sales and a vehicle line-up that has been “crippled by ever more stringent CO2 regulations” as the reasons for the brand’s withdrawal from the UK. Last year Chrysler registered just 1,982 cars in the UK – 21% down on 2013. Its cars aren’t popular with critics, either.
Why did Chrysler sell to Fiat?
After creditors refused to restructure the company’s debt, Chrysler filed for Chapter 11 bankruptcy protection in April 2009. Two months later it finalized its deal with Fiat, which acquired most of Chrysler’s assets and took an initial 20 percent stake in the automaker.
Why did Ram separate from Dodge?
So, why did Chrysler break up these two brands? This process allowed for more focused development of new models. Dodge created the Dodge Challenger to compete with the Chevy Corvette sports car, while the RAM lineup could focus on creating more powerful engines and more resilient builds for Spanaway jobs.
Why did Chrysler leave Europe?
Chrysler Europe profits failed to materialize, although Simca on its own had been consistently profitable during its tenure under Chrysler ownership. It was the ailing former Rootes Group operations which were to prove to be the ultimate downfall of the company.
Why was Dodge banned?
It’s so fast the NHRA has banned it
Yep, because of that outrageous quarter-mile time, the NHRA (National Hot Rod Association) has banned the Dodge Demon for being too damn fast.
Will Dodge return to the UK?
Dodge is returning to the UK after a seven year absence under a new import and distribution deal with Auto Export Corporation (AEC). The move will also see the introduction of the Ram truck brand to the UK.
Does Mercedes still own Chrysler?
After Daimler divested from Chrysler in 2007, the company operated as Chrysler LLC (2007–2009), and Chrysler Group LLC (2009–2014) before being acquired by Fiat S.p.A. and becoming a subsidiary of the newly formed Fiat Chrysler Automobiles (“FCA”) in 2014.
