Why Dodge Discontinued the Viper
The Dodge Viper was discontinued due to a combination of factors, including sales performance, economic considerations, and changing consumer preferences.
Sales Performance and Economic Considerations:
– The Viper’s sales performance did not meet the company’s expectations, even with the introduction of the Viper ACR and lower prices during the 5th generation production run from 2013 to 2017.
– Despite efforts to boost sales, including lowering prices, the Viper did not achieve the desired level of sales, leading Fiat Chrysler Automobiles (FCA) to make the decision to discontinue the model .
– In 2017, the Viper sold only 585 cars, down from 626 the year before, which was a fraction of the sales achieved in 2005.
– The tough economic debate and the inability to meet sales expectations ultimately led to the decision to axe the Viper.
Changing Consumer Preferences:
– The Viper faced challenges related to changing consumer preferences, particularly in terms of sustainability, fuel economy, and comfort. Dodge did not adequately address these concerns, leading customers to turn to rival models with better gas mileage and a balance of comfort and performance.
Other Factors:
– The Viper’s high production costs, limited demand, tightening emission regulations, and the target audience for the Viper being limited to true enthusiasts were also cited as contributing factors to the discontinuation of the model.
In summary, the decision to discontinue the Dodge Viper was driven by a combination of poor sales performance, changing consumer preferences, and economic considerations, ultimately leading Fiat Chrysler Automobiles to make the decision to axe the Viper.
Contents
- Why did no one buy the Dodge Viper?
- How much does a brand new Viper cost?
- What is the rarest Dodge Viper?
- What are Dodge Vipers known for?
- Why didn t the Viper sell well?
- Did the Dodge Viper sell well?
- What is the Dodge Viper famous for?
- Why were Dodge Vipers destroyed?
- Is Dodge going to make the Viper again?
- Can you still buy a Viper?
Why did no one buy the Dodge Viper?
At first sight, the Dodge Viper had everything working in its favor: a powerful engine, a decent-enough design, and a cool, sporty interior, and yet, sales were less than stellar compared to its legendary rivals. Meanwhile, bad rep and misrepresentations also didn’t help with car sales.
How much does a brand new Viper cost?
2017 Dodge Viper
| TRIM | Original MSRP | 5-Year Cost to Own |
|---|---|---|
| SRT Coupe | $87,895 | N.A. / N/A |
| GT Coupe | $95,895 | N.A. / N/A |
| GTC Coupe | $95,895 | N.A. / N/A |
| GTS Coupe | $107,995 | N.A. / N/A |
What is the rarest Dodge Viper?
So they dug their hands into the parts bin. And created the iconic Viper v10 power plant the 8 liter V10 produced around 400 horsepower. Which means only 40 horsepower for silver.
What are Dodge Vipers known for?
The Viper was designed by Chrysler’s Tom Gale. The Viper is powered by a V10 engine. The Viper has been featured in a number of movies and television shows, including “The Fast and the Furious” and “Need for Speed.” The Viper is a popular choice for track racing.
Why didn t the Viper sell well?
Poor sale figures. Dodge refused to give the Viper an Automatic transmission, keeping it strictly Manual. Add to that the Vipers reputation of being a brutal car to drive. Most North Americans can’t drive it or are too afraid to drive it.
Did the Dodge Viper sell well?
Sales were technically up by 100 percent compared to the year before when only one found a new home. Looking further back, four were sold in 2021 and another four in 2020. It’s worth noting the last Viper was made in August 2017 at the Conner Avenue Assembly Plant in Detroit, Michigan.
What is the Dodge Viper famous for?
The Viper was designed by Chrysler’s Tom Gale. The Viper is powered by a V10 engine. The Viper has been featured in a number of movies and television shows, including “The Fast and the Furious” and “Need for Speed.” The Viper is a popular choice for track racing.
Why were Dodge Vipers destroyed?
According to theSeattle Times, Chrysler said in an email that two Vipers from the educational fleet “got loose” and were involved in accidents costing Fiat-Chrysler millions. The Vipers, being pre-production cars, aren’t street-legal, so keeping the cars around could be a potential liability for the automaker.
Is Dodge going to make the Viper again?
In terms of exterior styling it would obviously closely mirror the past generations. With a super sleek. And rounded appearance. And a super tall Hood.
Can you still buy a Viper?
Unfortunately, the Dodge Viper has been discontinued and is no longer in production.
