Why did Dodge get rid of the Ram logo?
Dodge got rid of the Ram logo because RAM became its own brand when Fiat acquired Chrysler in 2009. The rams head badge was considered more appropriate for the strength and power of RAM trucks, so Dodge relinquished the logo to the pickup brand. This decision was influenced by the fact that truck fans are particularly obsessed with iconography and branding. Dodge needed a new image after RAM began exclusive use of the logo for the 2011 model year.
The original ram’s head logo has a long history with Dodge, dating back to the 1930s. It appeared on Dodge cars as a hood ornament and later became associated with the brand’s trucks. The ram’s head logo continues to be recognized as a symbol of strength, power, and ruggedness, qualities that are often associated with both Dodge and Ram vehicles.
In summary, the separation of Dodge and Ram into distinct brands led to the change in logos. Ram trucks now use the ram’s head logo, while Dodge adopted a new logo after giving up the iconic ram’s head .
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Is RAM losing the Hemi?
The Ram 1500’s Hemi V8 will be replaced by two new engine options for MY 2025. An all-new Tungsten trim will join the 1500 stable as the new top-of-the-line trim. The tried and true Pentastar V6 will remain as the standard engine option.
What does the Dodge Ram symbol mean?
However, what you might not know is that the concept goes back to the earliest days of the founding of Dodge as a brand. True to the name, the Ram logo was inspired by a charging ram, or a bighorn male sheep, which is often seen as imposing, unstoppable, or dominant.
Why is Ram not called Dodge anymore?
Are Dodge and Ram the Same Thing? In 2009, the Chrysler Group restructured the Dodge brand. Cars and minivans went under the Dodge nameplate, while its trucks, the Dodge Ram and Dodge Dakota, became Ram trucks. Since the 2010 model year, Ram has been a separate part of the same company that focuses solely on trucks.
Who owns RAM now?
Stellantis
While both Dodge and RAM are currently owned by Stellantis (formerly known as FCA group), they are their own unique automotive brands, not unlike how GMC and Chevy are their own unique brands under the General Motors umbrella. Read on or contact us to learn more.
Is Ram getting rid of the Hemi?
With the 2025 Ram 1500 launch, Stellantis is retiring the 5.7-liter Hemi V8 engine option and replacing it with its all-new Hurricane family of V6 engines. But don’t pout about the loss of pistons too long. The new engines offer more power and torque and improved fuel efficiency, the company says.
Why did Dodge remove their name from Ram?
So, why did Chrysler break up these two brands? This process allowed for more focused development of new models. Dodge created the Dodge Challenger to compete with the Chevy Corvette sports car, while the RAM lineup could focus on creating more powerful engines and more resilient builds for Spanaway jobs.
Who owns Ram trucks now?
Dodge’s parent company, Chrysler, decided to make RAM a stand-alone name for their pickup trucks in 2009. That’s why if you purchase a Dodge pickup truck at our Chrysler Dodge Jeep Ram dealership, there’s a distinction between models made before and after 2009.
When did Dodge stop using the Ram logo?
Dodge changed its logo when Ram Trucks debuted as a separate brand in 2009, with its own logo in 2010 using a combination of red and silver colors. The primary Dodge logo changed to a silvery font associated with the brand since almost the beginning.
Did Dodge get rid of Ram?
It wasn’t until 2010 that Ram became its own brand. At this time was when Ram no longer carried the Dodge name. Dodge does not create trucks anymore, Ram is now its own company and they build the trucks mentioned above as well as a line of cargo and passenger vans called Promaster.
Who owns Ram now?
Ram Trucks
| Company type | Division |
|---|---|
| Key people | Timothy Kuniskis (Ram Brand CEO) |
| Products | Trucks and vans |
| Parent | Stellantis |
| Website | ramtrucks.com |
