Why did Dodge get rid of Ram logo?

Why Dodge Got Rid of the Ram Logo
Dodge relinquished the ram’s head logo to the pickup brand when RAM became its own brand after Fiat acquired Chrysler in 2009. This decision was made because the rams head badge was considered more appropriate for the strength and power of RAM trucks, and truck fans are particularly obsessed with iconography over other vehicle owners. As a result, when RAM began exclusive use of the logo for the 2011 model year, Dodge needed a new image, leading to the creation of a new logo by the Wieden & Kennedy ad agency.
The separation of Dodge and Ram into their own entities also played a role in the logo change. When the truck brand branched out in 2010, they took the ram logo with them, as they became a separate brand from Dodge.
Additionally, the acquisition of Chrysler by Fiat in 2009 led to RAM being turned into a separate brand, using the original Ram truck logo, while the Dodge brand got a completely new logotype. This was part of the broader restructuring and rebranding efforts following the acquisition.
In summary, Dodge got rid of the Ram logo because RAM became its own brand after Fiat acquired Chrysler in 2009, and the rams head badge was considered more appropriate for the strength and power of RAM trucks. The separation of Dodge and Ram into their own entities also contributed to this change [[6]].

Why did Dodge get rid of Ram?

So, why did Chrysler break up these two brands? This process allowed for more focused development of new models. Dodge created the Dodge Challenger to compete with the Chevy Corvette sports car, while the RAM lineup could focus on creating more powerful engines and more resilient builds for Spanaway jobs.

Does Dodge still use the Ram logo?

The name “RAM” first appeared in October 1980 on the 1981 Model Year Dodge D series (trucks) and B-series (Vans). This was in homage to the original use of a Ram’s head ornament on Dodge trucks from 1933–1954. The Dodge RAM branding of trucks was replaced with the RAM Trucks brand in 2010.

When did Dodge stop using the Ram logo?

Dodge changed its logo when Ram Trucks debuted as a separate brand in 2009, with its own logo in 2010 using a combination of red and silver colors. The primary Dodge logo changed to a silvery font associated with the brand since almost the beginning.

Is RAM no longer owned by Dodge?

When Did Dodge and RAM Split? Chrysler acquired Dodge in 1981 and kept their most popular models, including RAM pickup trucks. From 1981 to 2009, their pickup trucks were named “Dodge RAM,”. After 2009, RAM trucks became its own brand.

Is Ram killing the Hemi?

While the Hemi is going away, the base powertrain will still be the 3.6-liter Pentastar V6 with the eTorque mild hybrid system. Moving up the ranks, Ram will throw a turbocharged 3.0-liter I6 under the hood of your new truck that makes 420 hp and 469 lb-ft of torque.

Is Ram no longer owned by Dodge?

When Did Dodge and RAM Split? Chrysler acquired Dodge in 1981 and kept their most popular models, including RAM pickup trucks. From 1981 to 2009, their pickup trucks were named “Dodge RAM,”. After 2009, RAM trucks became its own brand.

Why do Ram trucks not say Dodge anymore?

It wasn’t until 2010 that Ram became its own brand. At this time was when Ram no longer carried the Dodge name. Dodge does not create trucks anymore, Ram is now its own company and they build the trucks mentioned above as well as a line of cargo and passenger vans called Promaster.

What does the Dodge Ram symbol mean?

However, what you might not know is that the concept goes back to the earliest days of the founding of Dodge as a brand. True to the name, the Ram logo was inspired by a charging ram, or a bighorn male sheep, which is often seen as imposing, unstoppable, or dominant.

Is RAM still owned by Dodge?

They’re still the same company; the only difference is that Dodge SUVs, minivans, and cars are under Dodge branding, and their pickups are labeled as the RAM brand.

What happened between Dodge and Ram?

Are Dodge and Ram the Same Thing? In 2009, the Chrysler Group restructured the Dodge brand. Cars and minivans went under the Dodge nameplate, while its trucks, the Dodge Ram and Dodge Dakota, became Ram trucks. Since the 2010 model year, Ram has been a separate part of the same company that focuses solely on trucks.