Why did Dodge change to Ram?

Why did Dodge change to Ram?
The decision for Dodge to change to Ram was part of a brand split strategy implemented by Chrysler Group. The goal was to allow Ram to focus more on marketing commercial vehicles, such as a line of commercial vans, while Dodge could concentrate on developing its cars, SUVs, and minivans. This reorganization aimed to protect and develop the unique nature of the product offerings within the Dodge brand. The split into separate entities happened in 2009, when Ram became its own brand of trucks, and no Ram truck produced after 2009 carried the word “Dodge” in its name. The change allowed Ram to fully focus on optimizing and innovating their truck line without hindrance from the Dodge manufacture.

Are Ram trucks better than Ford?

Performance and Handling
When it comes to performance, the Ram 1500 offers more power. However, the Ford offers a hybrid F-150 model. Both pickups offer RWD and AWD capabilities and come with an array of performance features that add to the driving experiences they offer.

How did Dodge become Ram?

Chrysler acquired Dodge in 1981 and kept their most popular models, including RAM pickup trucks. From 1981 to 2009, their pickup trucks were named “Dodge RAM,”. After 2009, RAM trucks became its own brand.

Why did Dodge trucks change their name to Ram?

Why are Ram trucks and Dodge trucks separate? In 2009, Chrysler (the parent company for Chrysler, Dodge, Plymouth products, now Fiat Chrysler, as of 2014) decided to separate the truck’s (1500, 2500, 3500, Dakota) so each entity could focus on their own vehicle innovations.

Is Ram getting rid of the Hemi?

With the 2025 Ram 1500 launch, Stellantis is retiring the 5.7-liter Hemi V8 engine option and replacing it with its all-new Hurricane family of V6 engines. But don’t pout about the loss of pistons too long. The new engines offer more power and torque and improved fuel efficiency, the company says.

What’s the difference between Dodge and Ram?

Are Dodge and Ram the Same Thing? In 2009, the Chrysler Group restructured the Dodge brand. Cars and minivans went under the Dodge nameplate, while its trucks, the Dodge Ram and Dodge Dakota, became Ram trucks. Since the 2010 model year, Ram has been a separate part of the same company that focuses solely on trucks.

Why is it called Ram and not Dodge?

Dodge’s parent company, Chrysler, decided to make RAM a stand-alone name for their pickup trucks in 2009. That’s why if you purchase a Dodge pickup truck at our Chrysler Dodge Jeep Ram dealership, there’s a distinction between models made before and after 2009.

Why did Dodge choose Ram?

The name “Ram” was intended to pay homage to the Ram air hood, which had first become popular around 1933. Dodge-brand trucks quickly became popular throughout the twentieth century, and in the 1980s, the company founded Dodge Ram, or just Ram, a name many will associate with premium pickup trucks.

Why do Ram trucks not say Dodge?

The Ram, Jeep, Dodge, SRT and Chrysler divisions were separated to focus on their own identity and brands. Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from Dodge, and using the name of the Dodge Ram line of pickups that is now sold under the Ram banner.

When did Ram stop being Dodge?

It was established in a spin-off from Dodge in 2010 using the name of the Ram pickup line of trucks. Ram Trucks’ logo was originally used as Dodge’s logo.

Is Ram still owned by Dodge?

They’re still the same company; the only difference is that Dodge SUVs, minivans, and cars are under Dodge branding, and their pickups are labeled as the RAM brand.