Chevrolet’s Departure from Thailand
Chevrolet’s decision to leave Thailand was influenced by several factors. One of the main reasons was the low plant utilization and forecasted low sales volumes, which significantly impacted the business case for continuing operations in the country.
The high pricing of Chevrolet vehicles and the weak dealership network also played a role in the brand’s lack of popularity in Thailand. These factors made it difficult for Chevrolet to compete in the Thai new-vehicle market.
As part of its global restructuring efforts, General Motors (GM) decided to withdraw the Chevrolet brand from Thailand by the end of 2020. GM plans to sell its manufacturing plant in Rayong to China’s Great Wall Motors (GWM) . This move aligns with GWM’s expansion plans in the ASEAN region, with Thailand as its center.
Despite Chevrolet’s departure from Thailand, GM has assured existing Chevrolet customers that it will continue to provide support for aftersales service, repairs, and warranty through authorized service outlets.
In summary, Chevrolet’s departure from Thailand was driven by factors such as low plant utilization, low sales volumes, high pricing, and a weak dealership network. GM’s decision to withdraw the Chevrolet brand from Thailand is part of its global restructuring efforts, and the manufacturing plant in Rayong will be sold to Great Wall Motors [[8]].
Contents
- Does GM sell cars in Thailand?
- Why did Uzbekistan only allow Chevrolet?
- What car brands are owned by Thailand?
- What happened to Chevrolet in Thailand?
- Why all cars in Uzbekistan are Chevrolet?
- Why did Chevrolet left India?
- Can Americans buy a car in Thailand?
- Is Chevrolet closing in Thailand?
- Why is there only Chevrolet in Uzbekistan?
- Who owns Chevrolet now?
Does GM sell cars in Thailand?
In February 2020, GM announced that it would withdraw from the Thai market and the Rayong plant would be acquired by Great Wall Motors by the end of 2020. The company continued to support existing Chevrolet owners for ongoing aftersales, warranty and service.
Why did Uzbekistan only allow Chevrolet?
You can pick any car brand you want, as long as its a Chevy
GM had a powerful ally in the government of Uzbekistan which held a 75% stake in the joint organization. The government wanted people to buy locally produced cars vs the ones imported from abroad.
What car brands are owned by Thailand?
The only Thai automobile manufacturer is Thai Rung, also known as TR, manufactured by Thai Rung Union Car Public Co. Ltd. (TRU). The company was established in 1967 in Bangkok, Thailand.
What happened to Chevrolet in Thailand?
GM has also announced it will withdraw Chevrolet from the domestic market in Thailand by the end of 2020. It will no longer operate any manufacturing facilities in the country, either, signing a binding agreement to sell its Rayong plant to Chinese company Great Wall Motors.
Why all cars in Uzbekistan are Chevrolet?
For the last two decades or so, motorists in Uzbekistan could buy any car brand they wanted, as long as it was either a Daewoo or Chevrolet. This limited selection resulted from the de facto monopoly held by government-controlled UzAvtosanoat, which manufactured vehicles under those brands through joint ventures.
Why did Chevrolet left India?
Poor product planning and failure to adapt to the market proved to be their undoing. With General Motors, another American company, it was not a case very different from Ford India, even with the former’s small car Spark, which had the potential to do well. Clearly, they failed to read the market just like Ford.
Can Americans buy a car in Thailand?
International Legal Advice. How to buy a car in Thailand? Buying a car in Thailand is allowed for both Thai people and foreigners. You can buy a new car or a second-hand.
Is Chevrolet closing in Thailand?
General Motors has announced that it will cease the sale of Chevrolet vehicles in Thailand by the end of 2020, but will continue to support existing Chevrolet customers with aftersales service, repairs and warranty.
Why is there only Chevrolet in Uzbekistan?
You can pick any car brand you want, as long as its a Chevy
GM had a powerful ally in the government of Uzbekistan which held a 75% stake in the joint organization. The government wanted people to buy locally produced cars vs the ones imported from abroad.
Who owns Chevrolet now?
General MotorsChevrolet / Parent organization
General Motors (U.S.) owns Buick, Cadillac, Chevrolet, and GMC. Hummer is now a GMC sub-brand. GM has a formal partnership with Honda to co-develop EVs. Honda Motor Co. (Japan) owns Acura and Honda.