Why Chevrolet closed in India
General Motors (GM) shut down its domestic operations of the Chevrolet brand in India in 2017. There were several reasons why GM failed to conquer the Indian market:
1. Product Portfolio: GM launched the Chevrolet brand in India and offered cars across different segments. However, the brand faced challenges in keeping up with the Indian consumer’s demands and preferences. The Indian auto consumer is value-conscious and demanding, seeking more for less while being willing to pay for something truly life-changing.
2. Sales Struggles: GM faced difficulties in achieving significant sales numbers in India. Despite efforts to establish a presence with models like the Optra sedan, Tavera MPV, Spark hatchback, Captiva, Beat, Cruze, Aveo, Enjoy, Sail siblings, and TrailBlazer, the brand failed to gain traction in the Indian market.
3. Retail Arm Closure: GM decided to shut down its retail arm in India, ceasing the sale of Chevrolet cars in the country by the end of 2017. However, GM continued to manufacture vehicles from its Talegaon facility for export markets.
It’s worth noting that even though GM stopped selling vehicles in India, the company has continued to provide after-sales support and spare parts to Chevrolet customers in the country. The commitment to customer support and service has been maintained through a dedicated Chevrolet team overseeing a service network, training center, and warehousing and logistics operation.
Furthermore, there is good news for Chevrolet car owners in India. Chevrolet has announced that it will continue to offer services to vehicle owners beyond 2024, including mandatory recall exercises. The company remains committed to providing quality service for Chevrolet vehicles in India.
In summary, GM closed its Chevrolet operations in India due to challenges in the Indian market, including struggles with sales and meeting the demands of Indian consumers. However, the company has continued to support Chevrolet customers in India through after-sales services and spare parts availability.
Contents
- Can we still buy Chevrolet cars in India?
- Why Chevrolet is banned in India?
- Why did Ford leave India?
- Is Chevrolet coming back to India?
- Is Chevrolet banned in India?
- What went wrong with Chevrolet in India?
- Can I buy Chevrolet car in India?
- Why did GM quit India?
- Is Chevrolet still active in India?
- Why did Ford fail in India?
Can we still buy Chevrolet cars in India?
Chevrolet is no longer producing any new cars in India.
Why Chevrolet is banned in India?
General Motors targeted the Indian automobile market in the early 2000s by introducing Chevrolet. But due to global challenges, the inability to read the market properly and a poor network Chevrolet couldn’t make a strong customer base and ultimately in 2017 GM terminated its pan-India sales.
Why did Ford leave India?
The market evolved but Ford chose not to adapt. The first time Ford exited the Indian market was back in 1953. They had cited the high production cost due to extreme import restrictions as their reason for leaving India. After almost half a century, they have again departed from the fourth-largest auto market.
Is Chevrolet coming back to India?
The company has then announced that the company will continue to serve its customers in India via a dedicated Chevrolet team for overseeing a service network, training centre, and full-fledged warehousing and logistics operation, to make genuine parts available for customers.
Is Chevrolet banned in India?
In December 2017, the company stopped selling Chevrolet vehicles in the Indian market, while the Beat continued to be manufactured at the Talegaon plant for exports.
What went wrong with Chevrolet in India?
GM failed in India due to following. They couldn’t judge the Indian market well and didn’t produce India specific vehicle. They tried selling US standard product in India and ended up spending huge money in producing even small cars like Beat which sold well but they couldn’t offer a wow pricing to Indian customers.
Can I buy Chevrolet car in India?
Chevrolet is no longer producing any new cars in India.
Why did GM quit India?
The tough competition in the Indian auto car market and the dominance of Maruti Suzuki and Hyundai in the small car segment only added fuel to the fire. GM was not able to survive in the Indian market with less than 1% car sales in the country and decided to exit.
Is Chevrolet still active in India?
In December 2017, the company stopped selling Chevrolet vehicles in the Indian market, while the Beat continued to be manufactured at the Talegaon plant for exports.
Why did Ford fail in India?
Consumers, now less price-sensitive, are choosing safer premium cars. The market evolved but Ford chose not to adapt. The first time Ford exited the Indian market was back in 1953. They had cited the high production cost due to extreme import restrictions as their reason for leaving India.