Why are Ram trucks no longer Dodge?

Ram Trucks and the Dodge Brand
Ram trucks are no longer branded as Dodge due to a strategic decision made in 2010. At that time, the Ram truck division was separated from the Dodge brand to create its own distinct identity within the corporation. This move allowed for a more focused approach to marketing and managing the Ram lineup, which includes the light-duty Ram 1500 full-size pickup, the heavy-duty Ram 2500 and 3500 full-size pickups, the Ram Chassis Cab, the Ram Promaster City light-duty van, and the Ram Promaster heavy-duty van.
The decision to split the Ram trucks from the Dodge brand was part of a broader brand strategy to differentiate the two entities and better concentrate on their respective strengths. This separation also allowed for the appointment of a dedicated CEO, Fred Diaz, to lead the Ram division, emphasizing its autonomy within the corporation.
While the trucks no longer bear the Dodge name, it’s important to note that the Ram brand is still part of the same corporation, Stellantis, which was previously known as Fiat Chrysler Automobiles. The Ram trucks have their own distinct logo and branding, and the decision to separate the Ram trucks from the Dodge brand was aimed at creating a more focused and specialized approach to marketing and managing the Ram lineup.

Is Ford better than RAM?

The main difference comes down to choice, in powertrains, cab sizes, colors, customization, bed sizes, and Ford has that advantage. The Ram 1500 has better road manners and a bit more refinement on top trims, but the F-150 has more efficient gas options and more powerful powertrain choices.

Is Dodge discontinuing the Ram 1500?

The new-old pickup that’s been on sale since 2009 will keep trucking on for 2024. The Ram 1500 Classic is returning for another model year. The 2024 1500 Classic will be sold alongside the new 2025 Ram 1500 lineup despite first going on sale in 2009.

What does RAM stand for Dodge?

The name “Ram” was intended to pay homage to the Ram air hood, which had first become popular around 1933. Dodge-brand trucks quickly became popular throughout the twentieth century, and in the 1980s, the company founded Dodge Ram, or just Ram, a name many will associate with premium pickup trucks.

Why is Ram getting rid of the Hemi?

MI) , opens new tab will offer a previously undisclosed plug-in hybrid model of its Ram pickup truck, called Ramcharger, and phase out V-8 Hemi engines as part of its strategy to cut the CO2 emissions of its North American fleet.

What year did Dodge stop making the Ram?

2009
Later pickup trucks under the Dodge brand included the Dodge Dakota in 1987 and the Dodge Durango in 1998. Today, Dodge offers the Durango as an SUV only. In 1994, Dodge rebranded its larger, highly sought-after pickup trucks as Dodge Ram and continued making them until 2009.

Who owns Ram trucks now?

the Chrysler group
In 2009, Dodge’s parent company, Chrysler, decided to make RAM a standalone marque. But both Dodge and RAM are owned by the Chrysler group, which is itself a subsidiary of Stellantis.

Is RAM still considered Dodge?

Pre-2009 trucks are called Dodge RAM, whereas post-2009 pickups are only called RAM trucks. They’re still the same company; the only difference is that Dodge SUVs, minivans, and cars are under Dodge branding, and their pickups are labeled as the RAM brand.

Are RAM trucks better than Ford?

Performance and Handling
When it comes to performance, the Ram 1500 offers more power. However, the Ford offers a hybrid F-150 model. Both pickups offer RWD and AWD capabilities and come with an array of performance features that add to the driving experiences they offer.

Is Ram changing for 2024?

For 2024, Ram keeps changes to its burly truck and van lineup to a minimum. The half-ton Ram 1500 receives a couple of new option packages, and both it and the 2500/3500 Heavy Duty pickup benefit from a new dashboard warning light to apprise you of an open tailgate.

Why do Ram trucks not say Dodge anymore?

It wasn’t until 2010 that Ram became its own brand. At this time was when Ram no longer carried the Dodge name. Dodge does not create trucks anymore, Ram is now its own company and they build the trucks mentioned above as well as a line of cargo and passenger vans called Promaster.