Why are Ram trucks no longer called Dodge?

Why Ram Trucks are No Longer Called Dodge
Ram trucks are no longer called Dodge due to a strategic decision made by the then CEO, Sergio Marchionne, to differentiate the Dodge brand from Ram. This decision was influenced by several factors, including the desire to separate the Dodge brand, which had been associated with poor quality, from the Ram brand. The split between Dodge and Ram occurred in 2009, with Ram becoming its own division within the company, separate from Dodge.
The separation allowed both brands to focus on their respective traits and identities. While Dodge retained its cars, SUVs, and minivans, the Ram truck lineup became its own brand completely. As a result, Ram trucks produced after 2009 no longer carry the word “Dodge” in their name, and the Dodge Ram no longer exists as Ram is no longer a Dodge product.
This strategic move also allowed the Ram brand to focus on a range of consumer- and work-oriented vehicles, including light- and heavy-duty trucks, SUVs, and cargo vans, while the Dodge brand was refocused to concentrate on performance cars. Despite the split, Ram trucks continue to hold a special place in the hearts of consumers, and while they are no longer affiliated with Dodge, they are still synonymous with dependability, reliability, and capability.

When did they stop calling it a Dodge Ram?

In 2009, Dodge’s parent company, Chrysler, made RAM a standalone name for their rugged pickup trucks. This is why if you want to buy a pickup truck older than the 2009 model year, it’s called the Dodge RAM, and post-2009 pickups are RAM trucks.

Why did RAM drop the Dodge name?

The Dodge Ram lineup was revitalized again in 1981 where it continued under this moniker until 2009. Under the ownership of FCA it was decided that the two brands should be separate entities. The separation of Dodge from Ram allowed Dodge to focus on technological advancements in their sedans and muscle cars.

What does RAM stand for Dodge?

The name “Ram” was intended to pay homage to the Ram air hood, which had first become popular around 1933. Dodge-brand trucks quickly became popular throughout the twentieth century, and in the 1980s, the company founded Dodge Ram, or just Ram, a name many will associate with premium pickup trucks.

Is Ram owned by Dodge anymore?

While both Dodge and RAM are currently owned by Stellantis (formerly known as FCA group), they are their own unique automotive brands, not unlike how GMC and Chevy are their own unique brands under the General Motors umbrella. Read on or contact us to learn more.

Is Ram still owned by Dodge?

They’re still the same company; the only difference is that Dodge SUVs, minivans, and cars are under Dodge branding, and their pickups are labeled as the RAM brand.

What is the difference between Dodge and RAM trucks?

Ram became synonymous with pickup trucks, while Dodge concentrated solely on rolling out muscle cars and SUVs. Today, the Dodge Ram truck is specifically known as the Ram truck. (Also read: What is New in the 2022 RAM 1500 Built to Serve Edition?)

Why is RAM trucks not Dodge?

In 1928 Chrysler purchased Dodge. Dodge Ram was created in 1981. “Dodge” was the brand and “Ram” was the model at the time. It wasn’t until 2010 that Ram became its own brand.

Are RAM trucks still considered Dodge?

Pre-2009 trucks are called Dodge RAM, whereas post-2009 pickups are only called RAM trucks. They’re still the same company; the only difference is that Dodge SUVs, minivans, and cars are under Dodge branding, and their pickups are labeled as the RAM brand.

Are RAM trucks still Dodge?

Although there has been some effort to distance Ram as a separate brand, the fact is, it will always be considered a Dodge truck…

Is RAM owned by Dodge anymore?

While both Dodge and RAM are currently owned by Stellantis (formerly known as FCA group), they are their own unique automotive brands, not unlike how GMC and Chevy are their own unique brands under the General Motors umbrella. Read on or contact us to learn more.