The Chevy logo was designed by William C. Durant, one of the co-founders of Chevrolet. There are different theories about the inspiration behind the logo. One theory suggests that Durant was inspired by a charming wallpaper he saw in a French hotel, which incorporated a Swiss cross design. Another theory is that Durant created the logo during a family dinner, sketching it on a napkin between courses. Regardless of the origin, the Chevy logo has become one of the most recognizable logos in the world and has undergone some minor modifications over the years .
Contents
- What is the origin of the Chevrolet bowtie logo?
- Was there a man named Chevrolet?
- Who designed the Chevrolet logo?
- Is Chevy slang for Chevrolet?
- Why is the Chevrolet logo a cross?
- What was Chevrolet’s first logo?
- Where did the Chevy symbol come from?
- Does Chevrolet have 2 logos?
- Why doesn t corvette have the Chevy logo?
- What is the Chevy symbol supposed to be?
What is the origin of the Chevrolet bowtie logo?
The story goes that Chevy co-founder William “Billy” Durant, as an avid globe-trekker traveling the world in 1908, took notice of a design on the wallpaper of a Parisian hotel that he saw as the perfect emblem to represent the Chevy brand.
Was there a man named Chevrolet?
Louis-Joseph Chevrolet (December 25, 1878 – June 6, 1941) was an American racing driver, mechanic and entrepreneur who co-founded the Chevrolet Motor Car Company in 1911.
Who designed the Chevrolet logo?
Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913. But how it came to be synonymous with the brand is open to wide interpretation. Durant’s version of how the logo came into existence is well known.
Is Chevy slang for Chevrolet?
Chevrolet (/ˌʃɛvrəˈleɪ/ SHEV-rə-LAY), colloquially referred to as Chevy, is an American automobile division of the manufacturer General Motors (GM).
Why is the Chevrolet logo a cross?
The enigmatic cross of the logo
Durant, co-founder of General Motors. There are several theories that surround it; the most widespread, and one that Durant himself confirmed once, is that he was inspired by the pattern of the wallpaper of a hotel room where he stayed in Paris during a trip he made in 1908.
What was Chevrolet’s first logo?
According to the automaker, the Chevy bowtie was introduced in 1913 by co-founder William C. Durant on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand. The logo was placed at the front and center of both models.
Where did the Chevy symbol come from?
William C. Durant, one of Chevrolet’s original co-founders, is credited with the concept of the bowtie logo in late 1913. That much is clear, but how exactly he came up with the idea is a little murky. Durant said he got inspiration for the bowtie from the wallpaper in a Paris hotel room.
Does Chevrolet have 2 logos?
Co-founder Louis Chevrolet drove the first prototype Chevy model. Only two basic emblems have been used over the brand’s history, a script wordmark and the familiar “bow tie” design, one of the most recognizable automotive symbols in the world. The Chevrolet “bow tie” was introduced in 1913 by co-founder William C.
Why doesn t corvette have the Chevy logo?
However, due to restrictions on usage of the American flag on commercial products, Chevy scrapped the design in favor of one that featured the Chevy bowtie emblem and the fleur-de-lis mentioned above.
What is the Chevy symbol supposed to be?
The Coalettes Theory
Durant’s widow claimed that he drew heavy inspiration from a newspaper ad for “Coalettes,” a product made by the Southern Compressed Coal company. The Coalettes logo was a slanted bowtie with a bold, graphic look.
