The Subaru in Greek Mythology
In Greek mythology, the Subaru logo is related to the Pleiades, a cluster of stars in the Taurus constellation. The Pleiades were known as the “Seven Sisters” and were believed to be the daughters of the Titan god Atlas and an Oceanid nymph Pleione. According to the myth, these sisters were pursued by the hunter Orion, and to protect them, Zeus transformed them into stars and placed them in the night sky. The cluster of stars known as the Pleiades, or “Seven Sisters,” is represented by the six stars in the Subaru logo, with the large star symbolizing Fuji Heavy Industries and the five smaller stars representing the five companies that merged to form FHI [[3]] [[10]].
The name “Subaru” itself is the Japanese word for the Pleiades, and the logo was adopted by Fuji Heavy Industries Ltd. as the official emblem for its line of automobiles, reflecting the significance of the Pleiades in both Japanese and Greek cultures .
The Subaru logo’s connection to Greek mythology and the Pleiades constellation reflects the company’s embrace of symbolism and its incorporation of cultural and mythological references into its brand identity .
Overall, the Subaru logo’s association with the Pleiades in Greek mythology and its representation in the company’s emblem reflect a rich blend of cultural and astronomical symbolism.
Contents
- What is the story of the Subaru?
- What are the 7 stars of Subaru?
- How did Subaru come up with their logo?
- Why did Subaru have 555?
- Why does Subaru have 7 stars?
- What does the Subaru symbol represent?
- Why does Subaru have only 6 stars?
- Who are the 7 sisters of Subaru?
- What was Subaru known for?
- What is Subaru based on?
What is the story of the Subaru?
Subaru started as an aircraft research company named Fuji Heavy Industries in 1915, however they would soon reorganize to become the chief aircraft manufacturer for Japan during World War II. After the war effort, the company pivoted towards car manufacturing, thus creating the Subaru brand.
What are the 7 stars of Subaru?
Subaru stands for the Pleiades, which is an open star cluster located in the constellation of Taurus. I’m not joking but actually, Subaru is a part of Taurus. The Pleiades is also known as the “Seven Sisters” and the logo of Subaru simply describes the way the Seven Sisters shine in the space.
How did Subaru come up with their logo?
The Japanese Meaning Behind Subaru
Once this conglomerate was created, it adopted Subaru as its automobile manufacturer. It even took an illustration of the Pleiades star constellation and incorporated it into it’s the Subaru logo. This demonstrates the strength and unity that went into creating Fuji Heavy Industries.
Why did Subaru have 555?
It was a reference to its sponsorship deal with State Express 555, a cigarette brand from British American Tobacco (BAT), and the team opted to name their competition model the 555. This colour scheme has been iconic in the minds of Subaru fans ever since.
Why does Subaru have 7 stars?
As we discussed when we explained the Subaru name, it is the Japanese word for the star system Pleiades. Altamonte Springs drivers may know this constellation as the “seven sisters,” “seven little girls,” or “seven maidens”.
What does the Subaru symbol represent?
The Japanese Significance of Subaru
Given that Pleiades is a cluster of stars, the connection to the term “united” becomes evident. Subaru drew inspiration from this celestial unity to symbolize the merging of several companies into Fuji Heavy Industries, which later became Subaru’s parent company.
Why does Subaru have only 6 stars?
While the Pleiades, in Greek mythology, was a group of seven sisters, only six of the sister stars that make up the constellation are easily visible from Earth. So, the six stars represent the six companies that merged to form Subaru.
Who are the 7 sisters of Subaru?
Subaru’s Nod To Greek Mythology
These women were the daughters of the Titan Atlas and Oceanid Pleione and the half-sisters of the Hyades. Their names were Maia, Electra, Taygete, Celaeno, Alcyone, Sterope and Merope.
What was Subaru known for?
Everyone knows Subaru as the practical, outdoor-focused vehicles known for safety and for the brand’s unstoppable Symmetrical All-Wheel-Drive. Since SAWD was first introduced in the 1970s, off-road enthusiasts now see it as literally ground-breaking.
What is Subaru based on?
Subaru, the Japanese name for the Pleiades star cluster, inspired the first logo.