What is the story behind the Subaru logo?

The Story Behind the Subaru Logo
The Subaru logo has a meaningful story behind it. In 1953, five Japanese companies merged to form Fuji Heavy Industries Ltd., which later adopted the name Subaru. The word “Subaru” means “unite” in Japanese. The company chose this name to represent the unity of the five companies that came together to form Fuji Heavy Industries.
The Subaru logo features a cluster of stars, which represents the Pleiades star cluster. In Japanese, the Pleiades star cluster is known as Subaru. The logo is a stylized depiction of this star cluster, which is part of the Taurus constellation. The Pleiades star cluster is one of the closest star clusters to Earth that can be seen with the naked eye. The logo symbolizes the unity of the companies that merged to create Fuji Heavy Industries and pays homage to the Pleiades star cluster [[7]].
The Subaru logo has evolved over time, but it has remained consistent in its design. The current logo features an oval emblem with a silver border and a metallic blue background. Within the blue badge, there are six four-pointed stars. One star is larger than the rest and is depicted on the upper left-hand side of the oval .
Overall, the Subaru logo represents the unity of the companies that formed Fuji Heavy Industries and pays tribute to the Pleiades star cluster, which is known as Subaru in Japanese [[7]].

What does Subaru mean in Japan?

“SUBARU” signifies a Japanese word meaning “unite,” as well as a term identifying a cluster of six stars, which the Greeks called the Pleiades – part of the Taurus constellation. According to Greek mythology, Atlas’ daughters turned into this group of stars.

How did Subaru come up with their logo?

The Japanese Meaning Behind Subaru
Once this conglomerate was created, it adopted Subaru as its automobile manufacturer. It even took an illustration of the Pleiades star constellation and incorporated it into it’s the Subaru logo. This demonstrates the strength and unity that went into creating Fuji Heavy Industries.

What are Subaru owners called?

Eco friendly, all-wheel drive, tearing up the snow and dominating rally races across the world, Subaru stands above most when it comes to their car culture. If we love our Subaru, we all know at least one “Subie” enthusiast who takes it more seriously than we do!

Who are the 7 sisters of Subaru?

“Subaru” is the Japanese word for the constellation Pleiades. This constellation is roughly 100 million years old and is composed of the “seven sister” stars, including: Sterope, Merope, Taygeta, Maia, Alcyone, and Celaeno.

Why is Subaru’s logo have 6 stars?

While the Pleiades, in Greek mythology, was a group of seven sisters, only six of the sister stars that make up the constellation are easily visible from Earth. So, the six stars represent the six companies that merged to form Subaru.

Is the Subaru logo the Southern Cross?

The Subaru logo, as you may know, is a stylized representation of the star cluster known in the West as the Pleiades, or, if you’re an astronomer, Messier 45 (M45). In Japan, this cluster is known by the name subaru, which, of course, is where the carmaker and opposed-engine devoteé took its name.

What does the word Subaru mean in Japanese?

“SUBARU” signifies a Japanese word meaning “unite,” as well as a term identifying a cluster of six stars, which the Greeks called the Pleiades – part of the Taurus constellation. According to Greek mythology, Atlas’ daughters turned into this group of stars.

Are Toyota and Subaru sister companies?

Subaru is a subsidiary of the Subaru Corporation, formerly known as Fuji Heavy Industries, which Toyota does have a small stake in. That said, while Subaru does partner with Toyota on multiple models, such as the Solterra (built in a Toyota factory) and BRZ , it is still an independent company.

What does the Six star Subaru logo reference?

“SUBARU” signifies a Japanese word meaning “unite,” as well as a term identifying a cluster of six stars, which the Greeks called the Pleiades – part of the Taurus constellation. According to Greek mythology, Atlas’ daughters turned into this group of stars.

What do the Subaru badges mean?

Each unique Badge of Ownership reflects the number of Subaru vehicles you have owned. Whether this is your first Subaru or one that’s joining a long line of Subaru vehicles in your family, we want to recognize your loyalty.