What is the story behind the Ford logo?

The Story Behind the Ford Logo
The Ford logo has a rich history that reflects the evolution of the company and its values. Here’s a breakdown of the key elements and the story behind the iconic Ford logo:
Font and Signature:
The iconic script Ford lettering is executed in a custom typeface, which is very close to the FordScript commercial font, and also close to elegant and sleek Fabiola Script and Neville Regular. It is believed that the Ford logotype was based on the Henry Ford signature.
Color:
The blue color in the Ford logo is associated with strength, excellence, and trustworthiness. The combination of blue and white creates a clean and classic look that has become synonymous with the Ford brand. While there is no official meaning behind the white color used in the logo, white is often associated with purity, elegance, and simplicity, which complements the blue color in the logo.
Evolution:
The original Ford logo used in 1903 was much more intricate than the current Ford logo. It was a circle with art nouveau borders and said “Ford Motor Co. Detroit, -Mich.-” on it. The logo was green and wasn’t rendered in the distinctive script that we see today. Over the years, the logo has undergone several refinements, but the iconic blue oval has remained a consistent feature, symbolizing the company’s legacy and reputation for quality and innovation.
Legacy and Recognition:
The Ford logo has remained virtually untouched for over a century, and it has become one of the most recognizable and iconic logos in the world. The handwritten nature of the Ford logo font helps the brand to appear more human, approachable, and personable, while the colors blue and white add to this sense, creating a classic image for a brand with more than 100 years of heritage.
In summary, the Ford logo’s font, color, and evolution reflect the brand’s commitment to quality, innovation, and tradition, making it a timeless and iconic symbol in the automotive industry.
If you’d like to delve deeper into the history of the Ford logo, feel free to ask for more details!

Is the Ford logo a signature?

Signature of Henry Ford, circa 1925-1930
Also like Disney, Ford’s logo isn’t a direct copy of its founder’s handwriting. C. Harold Wills, a Ford engineer and a former letterpress printer, created the distinctive logo script with his typesetting kit in 1906. Henry Ford’s actual signature is seen here.

What is Ford’s motto?

Our Built Ford Tough slogan was introduced in 1979 and it’s been proven true every day since.

Does the Ford family still own Ford?

The family owns all of the company’s Class B shares, which are collectively entitled to elect 40% of the company’s board of directors, with the remaining 60% elected by the holders of the company’s publicly traded common stock.

What is the history of the Ford Oval emblem?

This oval presented Ford as being the “hallmark for reliability and economy”. From 1927 onward, the use of this logo was deemphasized and then dropped all together. Overtime the oval that had encircled the Ford logo in times past got slimmer and more refined.

Does Ford family still own Ford?

The family owns all of the company’s Class B shares, which are collectively entitled to elect 40% of the company’s board of directors, with the remaining 60% elected by the holders of the company’s publicly traded common stock.

What is the meaning behind the Ford logo?

The Ford Logo Design of 1903 was created by the then-founder of the Ford Motor Company, Henry Ford. It featured a black and white oval with the words ‘Ford Motor Company’ written in an elegant script font surrounding it. The oval design represents the reliability and strength of Ford’s products.

Who drew the Ford logo?

Childe Harold Wills designed the Ford logo. He used his grandfather’s stencil set, which was based on the style of writing taught in schools when Ford and Wills were children. However, the Ford oval would not be featured on a car until the 1927 Model A.

What is the nickname of the Ford logo?

It was designed by Childe Harold Wills — the first chief engineer of Ford, in 1909. The script in which the brand name “Ford” is written is called the “Script with Wings.” Its flatter, two-dimensional appearance makes it easily distinguishable from other modern car logos.

What did Ford originally stand for?

There are many things people say it stands for, but is Ford actually an acronym for something? The short answer is no. Ford was named after the creator of the very first Ford vehicle back in 1908, Henry Ford. He was an engineer who strived for excellence and established Ford Motor Company in 1903.

What was the old name of Ford?

His initial foray into automobile manufacturing was the Detroit Automobile Company, founded in 1899. The company foundered, and in 1901 was reorganized as the Henry Ford Company. In March 1902, after falling out with his financial backers, Ford left the company with the rights to his name and 900 dollars.